As Metaverse Transitions into a New Phase, Exciting Upstart Emerges to Help Lead the Way Listing on the NEO Exchange

Editorial Feature | June 15, 2022 | Tech 

When NFTs, non-fungible tokens, first burst onto the scene they quickly began generating large sales that caught everyone’s attention. For example:

  • An NFT of a LeBron James dunk sold for nearly $400,000 on NBA Top Shot.1
  • A Bored Ape Yacht Club NFT went from 08 ETH (US$190) to USD $423,148 in just one year. That’s a whopping 222,609% increase!!2
  • Gary Vee launched his own collection of NFTs currently with a combined market cap over 400M.
  • Mike Winkelmann aka Beeple, sold “Everydays”, an NFT for $69 Million. Prior to this, he had not sold any prints for over $100.

The Next Phase - Utility

NFTs are moving beyond simple artwork, with these creators of artwork moving towards immersive experiences. Experiences range from VIP access to a celebrity birthday party, to an exclusive video NFT from Gucci, to locker room access at a Utah Jazz NBA game, to Burger King NFTs that can be unlocked, collected and traded, to Dolce & Gabbana NFTs that include privileged and exclusive access to brand events, and more.3 4

The Metaverse - Reshaping the Internet

With the rising popularity of NFT experiences, companies of all sizes are rushing in to use them to better connect with prospects and customers.

That’s great news for NFT Technologies (NEO:NFT)(NEO:NFT), a new company that just debuted on the NEO exchange on May 25.

NFT Technologies (NEO:NFT)(NEO:NFT) is committed to providing innovative connectivity to the emerging Web3 ecosystem, including digital assets and the Metaverse.

The company’s technology supports play to earn gaming and its expert’s advise individual and corporate creators and platforms and work with them to support the development of innovative IP.

The company’s top strategic advisor, Adam De Cata, is a recognized leader in blockchain, NFT, and Metaverse enablement and specializes in building digital and virtual world experiences for brands and artists.

He spent his early career managing iconic brands such as Batman and Harry Potter for Warner Bros5 and is now serving as Head of Partnerships for Decentraland, which is widely considered the first Metaverse with a market cap currently of close to $3B which peaked at over $10B. Users can buy and sell digital real estate, while exploring, interacting and playing games within this virtual world.

Here are some examples of what has been happening at Decentraland:

  • “Metaverse Fashion Week” was recently held. This virtual event included over 70 brands, such as Estée Lauder, Dolce & Gabbana, and Forever 21.6
  • The Australian Open partnered with Decentraland to create a 3D virtual world platform that allowed those with desktop internet access to visit the Open and Melbourne Park, exploring 3D versions of the Grand Slam Stadium, Rod Laver Arena, and more.7
  • Other brands in Decentraland are Samsung, Nike, Coca Cola, Sotheby’s, Atari and many more!8

Now De Cata is tapping into his knowledge and experience to help NFT Technologies (NEO:NFT)(NEO:NFT) achieve its goal of building deeper connections with brands, their consumers, and the digital currency ecosystem at large as they begin to more fully embrace all the ways NFTs can change the digital and physical world experience for the better.

NFT Technologies (NEO:NFT)(NEO:NFT) is a company that is accelerating its growth plans while also contributing to the overall evolution of the NFT industry. For example:

NFT Tech is Strategic Partner in Launch of First Fully On-Chain Elvis NFT

NFT Technologies (NEO:NFT)(NEO:NFT) is joining a “dream team” of partners and collaborators to create an Elvis metaverse, according to an announcement the company made on May 31.9

NFT Tech’s involvement as strategic advisor is being spearheaded by De Cata, who is also director of Run It Wild, another company involved in the project.

“These incredible partners, all leaders in the craft, are helping us build a one-of-a-kind meeting place for Elvis fans. The Elvis metaverse will host an array of ground-breaking experiences, generative collections, showcase of rare concerts, fan experiences, and real events,” De Cata said.10

A few of those involved in the project include:

  • The Sandbox– which plans to create Elvis avatars for use in their native game and to also build an immersive and gamified world of Elvis in the metaverse.
  • Decentraland– this site plans to host “The Elvis Block Party” and set the first Guinness World Record in the metaverse for most Elvis impersonators in one place.
  • The Metakey– following a $3.5 million raise led by Animoca Brands, this company will serve as a hallmark partner project, helping to inspire the community and set the tone for Elvis’ future interoperability.

And this is just one of the many projectsNFT Technologies (NEO:NFT)(NEO:NFT) has in the works.

The company also founded GOAT Guild, a play-to-earn (P2E) gaming guild that gives thousands of players the assets, capital and knowledge to successfully earn in digital economies, and Fuku, a decentralized marketplace that allows users to earn DeFi yields while trading NFTs.11

This is a Company With a Lot Going On That Appears to Have Gone Public At Just the Right Time!

With its public listing announcement for the NEO exchange on May 25, NFT Technologies (NEO:NFT)(NEO:NFT) has begun positioningg itself to benefit from what could be a giant step forward for the Metaverse.

In fact, what is happening now in the Metaverse with the switch to NFT experiences could in many ways be equivalent to what happened 10 years ago when Facebook (now Meta) began to focus on mobile marketing.

Back then many thought Facebook founder Mark Zuckerberg was “crazy” when he decided to start spending lots of money on smartphone apps and said mobile usage was going to be key to the company’s growth, even though it wasn’t currently generating meaningful revenue.

Now a similar type of switch appears to be occurring in the Metaverse. Thanks to the new emphasis on NFT experiences, global Metaverse revenue is now projected to soon surpass $1 trillion according to JPMorgan.12

Now not only is Facebook’s parent company called “Meta” after the Metaverse, but Google has contributed almost $40 million in a private equity fund for all Metaverse projects and Wal-Mart has filed numerous Metaverse trademark requests. Nike, Meta and Disney are busy creating their own Metaverse business units.13

Companies of all sizes are rushing to capitalize on the Metaverse and they are going to need a company like NFT Techn (NEO:NFT)(NEO:NFT) to guide them and help them maximize their Metaverse initiatives.

NFT Technologies (NEO:NFT)(NEO:NFT) has both the leadership and cutting-edge technology to help companies fully embrace immersive Metaverse technologies to better engage and satisfy audiences.

And with NFT Technologies (NEO:NFT)(NEO:NFT) now publicly listed on the NEO exchange it’s time to act to get in on this breakthrough company before other investors catch on and it really takes off.

Stay tuned, this is just the tip of the iceberg.  More updates to follow in the upcoming weeks.

1 https://nftpugs.com/a-lebron-james-top-shot-moment-that-honored-kobe-bryant-sold-for-nearly-400000/
2 https://www.cnet.com/culture/internet/how-bored-ape-yacht-club-nfts-became-400k-status-symbols/
3 https://www.linkedin.com/pulse/top-5-best-branded-nft-experiences-metav-rs/
4 https://nftevening.com/nft-experiences-the-newest-trend-to-hit-the-blockchain/
5 https://www.marketingsociety.com/adam-de-cata
6 https://www.coindesk.com/tech/2022/03/24/Metaverse-fashion-week-70-brands-do-their-best-to-showcase-style-in-decentraland/
7 https://news.crunchbase.com/news/australian-open-Metaverse-nfts/
8 https://deasilex.com/brands-in-decentraland/
9 https://www.nfttech.com/insights/nft-tech-and-run-it-wild-partner-with-the-sandbox-decentraland-vegas-city-dappcraft-voxel-architects-and-the-metakey-to-expand-elvis-on-chain-metaverse-strategy
10 https://www.nfttech.com/insights/nft-tech-and-run-it-wild-partner-with-the-sandbox-decentraland-vegas-city-dappcraft-voxel-architects-and-the-metakey-to-expand-elvis-on-chain-metaverse-strategy
11 https://www.fuku.xyz/
12 https://www.alistdaily.com/digital/brands-enter-the-metaverse/
13 https://www.alistdaily.com/digital/brands-enter-the-Metaverse/

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