Fitness Influencer Denise Austin Thinks So!
One of the unfortunate side effects of getting older is that we lose muscle mass. But what if it was possible to repair and rebuild that lost muscle?
And what if it was possible to do that with a safe, plant-based product that tastes delicious?
That breakthrough product would immediately stand out in three of today’s fastest growing markets – the plant-based market, the wellness market and the health product market.
Not to mention it would appeal to one of today’s fastest growing population segments – men and women over the age of 40. This group currently controls 83% of all household wealth in the USA.1
Well, that product actually exists now and with all of these factors working in its favor, it’s little wonder that an incredible buzz is building behind the company that makes it – Element Nutritional Sciences (CSE:ELMTCSE:ELMT).
A Big Part of the Buzz is Due to Denise Austin!
Denise has become a legend in the health and nutrition space. Over the past several decades, she has published 12 fitness and nutrition books and has amassed a social media following of more than 464,000, many of whom are in the 45 to 65 year old age range.
So when Denise discovered Rejuvenate, that new plant-based powdered drink created byElement Nutritional Sciences (CSE:ELMTCSE:ELMT), helps users (especially those over 40) rebuild and repair lost muscle … throwing her considerable support behind the product was an easy decision!
She quickly became brand ambassador for the product that quite literally could change the way people age!
And not only does Rejuvenate have Austin’s support but it is also backed with impressive study results and a distribution network that surpasses 16,000+ locations, including many of the biggest stores in the U.S – such as Walmart, Walgreens, CVS and more.
In light of all of this, it’s easy to see why Element Nutritional Sciences (CSE:ELMTCSE:ELMT), which is a first mover in a massive market and which just recently began trading publicly on the Canadian Securities Exchange, could easily become the next big household name in nutrition.
So let’s take a closer look at this innovative company that is being helmed by the same man who built Life Science Nutritionals from the ground up and then sold it at a $40 million valuation in 2015.
6 Fast Reasons Why Element Nutritional Sciences (CSE:ELMT) Could Be the Next Big Name in the $50-Billion Nutritional Supplements Market
- Proven Effective Formula: Element’s (CSE:ELMTCSE:ELMT)
patented Rejuvenate Muscle Health formulation has been proven to be effective in repairing and rebuilding lost muscle tissue. The formulation and efficacy was developed over 17 years with 25 clinical trials. Over $20 million was spent in developing this formulation, much of it funded by the National Institutes of Health.
- Versatile Formulation Allows for Wide Range of Future Products: The company is starting with ready-to-drink mixes and powder sachets. But because the formula only needs a small serving size to be effective, Element can branch out to a variety of other formats, such as bars, snack foods, gummies – and even medical uses.
- Rapidly Expanding Retail Presence: As of June 15, 2021, Element Nutritional Sciences (CSE:ELMTCSE:ELMT)
products are “on shelf” in over 16,000 retail locations including Walgreens, iHerb and Sam’s Club. This expansion is also being supported by a TV and digital marketing push.
- Targets a Large, Underserved Market: There are about 117 million people aged 50 or older in the US2 – over a third of the population. Yet only 10% of marketing dollars are spent on them, although they control 83% of all household wealth. And as the population ages, this demographic is quickly growing.
- Talented Management Team: Element’s (CSE:ELMTCSE:ELMT) management team has over 100 years of combined experience in the nutritional and F&B market. They’ve founded and built companies, engineered 9-figure acquisitions, and overseen hundreds of millions of dollars in revenue.
- Highly Influential Brand Ambassador: Element’s (CSE:ELMTCSE:ELMT) brand ambassador is Denise Austin, a 64-year old fitness influencer who is highly popular with the older demographic. She boasts almost 135,000 Instagram followers, 285,000 Facebook followers, and 77,000 YouTube subscribers, with an engagement rate 15 times the industry average. She’s also sold 25 million videos and authored 12 books on fitness and nutrition.
So Could Element be the Plant-Based Revolution’s Next BIG Breakout?
Plant-based food products are red hot right now, especially after Oatly’s blistering IPO on May 20th which saw their valuation raise to US$17 billion. So when a company like Element (CSE:ELMT) debuts a new product like Rejuvenate, which has exciting test results AND is backed by a 16,000+ location distribution network … investors really have to take notice.
First, let’s look at those test results:
The patented Rejuvenate amino acid formulation has been clinically proven to preserve muscle strength – at rest. Here are what the test result show:
That’s a 57% increase in muscle protein synthesis while being completely at rest…
Now about that huge distribution network:
Element Nutritional Sciences (CSE:ELMTCSE:ELMT) has already started launching a 100% plant-based Rejuvenate beverage line in the US. That means zero lactose, and a friendlier digestion experience for the company’s customers (lactose intolerance increases with age3)…
Thanks to several sizable distribution agreements with household chains like Walmart, CVS, and Walgreens – plus more regional names like Food Lion and Loblaws – the product line is now available at over 16,000 points of distribution!
So What Exactly is Rejuvenate?
The Rejuvenate ready to drink organic plant protein is a sugar-free, dairy-free, gluten-free drink that offers a ton of benefits:
- Proven more Effective than Protein Alone.
- Helps to Rebuild Muscle & Prevent Muscle Loss.
- Helps Increase Strength & Energy and Supports Healthy Weight Loss.
- Clinically Proven to Increase the Body’s Ability to Rebuild and Repair Lost Muscle by 57% at Rest
- Blend of all 9 Essential Amino Acids that is Proven Effective with 25 Clinical Trials.
- 15 Grams of Organic Plant Protein and only 100 Calories
Age Related Muscle-Loss Has a Name … & Now There is Also a Powerful Weapon to Fight Against It!
It usually begins around the age of 40, we begin to lose the protective muscle mass that keeps us strong and youthful.4
Studies have shown that we lose between 3-8% of muscle mass a decade starting from 40, with the decline worsening significantly once we hit 60.5
This age-related muscle loss is called sarcopenia – and many are saying it’s the new osteoporosis.6
Osteoporosis has been in the news a lot and products designed to help prevent the development of the condition are very popular.
Sarcopenia could be next because the American Society for Bone and Mineral Research notes that once your muscle mass falls below a certain “cutoff point”…
The risk of getting a low-trauma fracture spikes by a staggering 230%.7
Tens of millions of Americans are at risk of debilitating injuries at worst, and a severely reduced quality of life at best.
And yet, studies have accurately identified the scale of the problem…
This innovative, research-driven Canadian nutraceutical company specializes in the development of science-based health and nutrition products.
Its primary goal? Making a real difference in the quality of lives for 40+ year old men and women…
Now thanks to its commitment to its goal, it is in a strong position to potentially become the next major player in the fast-growing nutritional supplement market.
Element is Set to ‘Rejuvenate’ the $50-Billion Plus Nutritional Supplement Market!
That’s right, Grandview Research estimates that this market was worth over $50 billion in 2020 for North America alone.8 The profit opportunities in this space are huge for the right company.
Take a look at what has been happening in the marketplace:
|Company||Symbol||Share Price (USD)*||Market Cap (USD)*||Nutritional Brands|
*All market caps and share prices taken from Stockwatch as of June 17, 2021
And as you can see, even giant global conglomerates like Nestle and Pepsi are getting into the game.
It’s why Pepsi bought the CytoSport business – makers of the popular Muscle Milk product – from Hormel Foods for $465 million9…
Why it has partnered with Beyond Meat to produce snack and beverage products made from plant-based protein10…
And why Nestle is spending over $100 million to build a new plant-based food facility in China.11
Along With Its Giant Retail Expansion, Element is Also Launching a Wide-Scale TV and Digital Marketing Campaign!
In short, the company is launching a two-pronged marketing attack to support its retail expansion…
And were not even taking into the account the longer-term possibilities provided by the Rejuvenate formula…
The Rejuvenate Formula is Versatile Enough to Move into a Wide Range of Formats and Applications
Because the formula is so powerful, all it takes is a small serving of 3.6 grams to benefit from its ability to help prevent muscle loss.
And this means that it can easily be put into a wide range of formats, including bars, gummies, and snack food – far beyond just the beverages and powder formats currently available.
And with the clinical trial data already showing an 800% increase in strength recovery after hip/knee replacement surgery, that future is easy to imagine.
This means that Element (CSE:ELMT) could do much more than just become the dominant player in the North American adult nutrition market (already worth $7.2 billion in 201912)…
It could also become an established name in the clinical nutrition market as well. And considering that:
- The global sarcopenia treatment market is estimated to be worth $2.74 billion in 2018 and hit $3.98 billion by 202613…
- The global oncology nutrition market is expected to hit $2.21 billion by 202314…
Element Nutritional Sciences (CSE:ELMT) will have multiple avenues to diversify and expand its revenues.
It’s already established a partnership with KGK Science, a contract research organization specializing in conducting clinical trials and providing expert regulatory support…
Initial research is already showing that higher doses of the Rejuvenate formula has resulted in a 78% increase in protein synthesis.
Plus, in the grander long-term scheme…
America is an aging society.
By 2030, over 65 million Americans will be 65 or older. By 2040, that number will spike even further to 80 million.15
In other words, Element Nutritional Sciences’ (CSE:ELMT) main customer base will be growing faster than the rest of the population.
To sum up…
Even though it is early in its development, this company already has:
- Massive and growing retail distribution…
- An exclusive patented product that is proven to be leaps ahead of the competition (the only way for the industry giants to gain the same advantage may be an expensive acquisition)…
- And a range of catalysts that spans the next few months up until the next decade – like Element’s (CSE:ELMTCSE:ELMT)
retail surge, its ventures into the clinical nutrition market (plus other formats), and the long-term trends of a growing and more market-aware customer base.
The cherry on top? The company is led by a management team that has exactly the right experience and expertise needed to turn all these strengths into shareholder value.
Stuart Lowther, BSc., MSc. – Co-Founder & CEO
Lowther is a proven brand builder with over 30 years of experience in the health science field including the pharmaceutical, nutrition, and dietary supplement industries. He founded and scaled Life Science Nutritionals until it was sold to Santa Cruz Nutritionals in 2015 for $40 million. Under Lowther’s leadership, Business Week Profit 500 had ranked the company the second-fastest growing company in Canada, with the company posting a 5-year growth of 5,525%.
Stephen Brown – COO
With over 25 years of progressive experience in the nutrition industry, Brown has cemented his status as a high growth operational leader. He has overseen and managed over $600 million in annual revenues with “in the trenches” experience across multiple operational areas, from supply chain and manufacturing to business and product development.
Dean Mosca – Chief Marketing Officer
Mosca is the founder and CEO of Proprietary Nutritionals Inc., which formed a JV with Pharmachem Laboratories in 2005 and was acquired by Ashland Chemicals for $660 million in 2017.16 He’s an all-round marketing expert, able to guide companies along the entire marketing chain, from business development and strategic planning to executing product launches and marketing campaigns.
James Tonkin – Advisory Board Member
A 43-year veteran of the food and beverage industry, Tonkin is the founder and president of HealthyBrandBuilders, the premier consulting firm in the industry. When companies like 7up, Jones Soda, A&W, Fiji Water, and Power On need strategic help, Tonkin is their “go to”.
RECAP: 9 Reasons Why Element Nutritional Sciences (CSE:ELMT) Presents an Exciting Opportunity for Early Investors
- A clinically-proven and patented formulation that the competition has no access to (unless they go for an expensive acquisition)
- A massive retail expansion that stands to double or even triple its retail presence
- A wide-scale TV and digital marketing campaign – all carried out using tested messaging
- Omnichannel capability with high e-commerce coverage and strong retail presence
- A highly influential brand ambassador that can drive awareness of the company’s products and their benefits directly to the target demographic
- The versatile formulation of Rejuvenate gives Element Nutritional Sciences (CSE:ELMT) the ability to expand into multiple markets, including the healthcare industry, in the medium-term
- Rejuvenate targets a growing yet underserved demographic that also controls the majority of household wealth in the US
- This long-term demographic catalyst is boosted by an increased awareness of healthy eating and plant-based diets, especially among target demographic
- A proven management team with the experience and expertise needed to convert Element Nutritional Sciences’ (CSE:ELMT) strengths into shareholder value
IMPORTANT NOTICE AND DISCLAIMER
This website is owned and hosted by Market Tactic Media Ltd. Articles appearing on this website should be considered paid advertisements. Market Tactic Media Ltd. and its owners, managers, employees, and assigns (collectively “the Website Host”) is often paid by marketing companies to host websites on which articles profiling public companies are published. The Website Host has not been compensated by any of the profiled companies. The Website Host’s compensation for articles appearing on this website is as follows:
- The Website Host has been paid approximately $500 per week while the advertisement campaign is active by Think Ink Marketing as compensation to host the article profiling Element Nutritional Sciences.
The Website Host does not own any shares of any profiled Element Nutritional Sciences and has no information concerning share ownership by others of any profiled Element Nutritional Sciences. The Website Host cautions readers to beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you read the articles on this website and this has the potential to hurt share prices. Frequently companies profiled in such articles experience a large increase in volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases.
NO SECURITIES OFFERED
The articles on this website are not, and should not be construed to be, offers to sell or solicitations of an offer to buy any security. Neither the articles on this website nor the Website Host purport to provide a complete analysis of any Element Nutritional Sciences or its financial position. The Website Host is not, and does not purport to be, a broker-dealer or registered investment adviser. The articles on this website are not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the Element Nutritional Sciences. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the profiled Element Nutritional Sciences’s SEC and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk.
INDEMNIFICATION/RELEASE OF LIABILITY
By reading articles on this website, you acknowledge that you have read and understood this disclaimer, and further that to the greatest extent permitted under law, you release the Website Host, its affiliates, assigns and successors from any and all liability, damages, and injury from articles appearing on this website. You further warrant that you are solely responsible for any financial outcome that may come from your investment decisions.
LINKS TO THIRD PARTY WEBSITES
This website enables users to link to external websites not under the control of The Website Host. The Website Host has no control over the nature, content, and availability of those sites. The inclusion of any links is not intended as, and should not be construed as, a recommendation or endorsement of the content or views expressed on such external websites. The Website Host expressly disclaims any representation concerning the quality, safety, suitability, or reliability of any external websites and the content and materials contained in them. It is important for users to take necessary precautions, especially to ensure appropriate safety.
The Market Tactic is the Website Host’s trademark. All other trademarks used in this communication are the property of their respective trademark holders. The Website Host is not affiliated, connected, or associated with, and is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Website Host to any rights in any third-party trademarks.
FORWARD LOOKING INFORMATION
This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect expectations regarding Element Nutritional Sciences future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Element Nutritional Sciences industry; (b) market opportunity; (c) Element Nutritional Sciences business plans and strategies; (d) services that Element Nutritional Sciences intends to offer; (e) Element Nutritional Sciences milestone projections and targets; (f) Element Nutritional Sciences expectations regarding receipt of approval for regulatory applications; (g) Element Nutritional Sciences intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Element Nutritional Sciences expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Element Nutritional Sciences business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Element Nutritional Sciences ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Element Nutritional Sciences ability to enter into contractual arrangements; (e) the accuracy of budgeted costs and expenditures; (f) Element Nutritional Sciences ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption as a result of COVID-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Element Nutritional Sciences to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Element Nutritional Sciences operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as the COVID-19 pandemic may adversely impact Element Nutritional Sciences business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Element Nutritional Sciences business operations (e) Element Nutritional Sciences may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, the Website Host undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise.
Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Element Nutritional Sciences or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Element Nutritional Sciences or such entities and are not necessarily indicative of future performance of Element Nutritional Sciences or such entities.