Market Tactic’s workforce is committed towards an editorial policy that aligns with the site’s mission to deliver ‘Diverse,’ ‘Original,’ ‘Informative,’ and ‘Timely’ news to our readers. Market Tactic’s management calls it the ‘D.O.I.T Philosophy’.
As part of the editorial policy, each of the journalists including writers enters into an agreement with the company – a memorandum of sorts – wherein they declare that their work including articles, news stories and any other written content produced will follow the D.O.I.T philosophy. Violation of any of the provisions in the agreement results in instant rejection of the work without explanation.
Diversity: Market Tactic takes pride in bringing diverse array of news from everything related to the business and finance niche. The website has a small team of writers, editors and operations personnel that have been selected through a tough and rigorous human resource policy.
Connecting with the top tier talent is tough but Market Tactic has devised a recruitment strategy of its own that caters to both in-house staff as well as freelancers and guest posting authors.
The policy implemented and developed for recruitment by Market Tactic creative team is known as the ‘Rainbow Order’ (where every color differs from one another but together they create a mesmerizing view).
Originality: Content is diverse but is it their own? The second pillar of the mantra is known as ‘originality’, which means that the content that is developed should not be copied from any other source and is own creation with factually accurate information.
In order to ensure that the source of reporting is completely original, Market Tactic employees are made to follow strict SOPs (Standard Operating Procedures). This is done to double check that the news that Market Tactic brings to the audience is different than the rest.
The actual event of news remains the same but the way it is brought upfront and into the limelight should differ. The analysis should be creative and well thought. The contribution shared by the writers should be almost original. The source of the news must always be primary.
To double check, the Editor in Chief runs the content through strict plagiarism checks and validation of news is also done before it is posted. The management shows no tolerance towards copied write-ups.
The threshold of plagiarism is kept at 10%. The technology used for validating the originality include Turnitin, CopyScape and ProWritingAid. This also aids in correcting grammatical errors and spelling mistakes. The content in violation of the rules is discarded or sent back to the author for rewriting.
Informative: Market Tactic team strives to be different. In order to gain a competitive edge, it must be noted that mere diversity and originality are just not enough. In business terms, Market Tactic management is aware that in order to succeed they must build a ‘competitive intelligence cell’.
Two people from the team have been assigned the task for coming up with strategies on regular basis to keep a constant eye on the content produced by the competition in order to win over them.
Upon a quick research, it was decided that almost zero fashion news platforms incorporate the latest researches or findings in to their news. Hence, to stand out, Market Tactic took the need to introduce latest informative research into their articles. Thus, being ‘informative’ became the third pillar of mantra.
The management at the start of the week assigns one writer the job to contribute few research based news related to each of the major topics we cover. The job allocated is on rotational basis and every writer is assigned a ‘research week’ after a period of 10 weeks. This is done to ensure that not a single writer gets overburdened with work because this might damage the quality of the work being produced.
We take pride in the fact that it has incorporated latest informative researches pertaining to multiple industries in its news.
Timely: Market Tactic specializes in bringing the on go, updated news instantly to the readers. In order to make sure that the content being shared is latest, the management has devised an ‘around the clock policy’. Piece of news sent by the writer that narrates an event that happened more than 48 hours ago is discarded. This helps in keeping the content of the news up to date.
Ultimately, Market Tactic values delivery of high-quality, accurate, and highly credible news, presented in a way that helps users achieve a better understanding of events. This is what our team should aim to achieve through the ‘D.O.I.T. Philosophy’. Copied or rewritten content from other news portals, redundant information, personal biases from journalists, old and fake news are listed as the key risks to watch out for. The ‘Editorial Policy’ guidelines are listed to address these risks.