Fossil smartwatch technology was bought by Google for $40 million.  News reveals that Fossil shares leaped approximately 8 percent after the deal. The agreement includes the aim to run Google’s Wear OS platform. There’s a challenge in customer acquisition, but the move intends to contend Apple Watch. Fossil is one of the principal brands that continue to support Google and has emphasized that smartwatches are the fastest-growing technology categories.

Wear OS by Google Vice President of Product Management Stacey Burr has mentioned that adding the Fossil Group’s know-how and team to Google proves their assurance to the “wearables” industry. It is a different collection of smartwatches and supports the continuous tracking of health and lifestyle decisions by users. The anticipated closing of the transaction happens in January according to Fossil.