Hold the Cow.
How Breakthrough Plant-Based Alternatives Are Rapidly Taking Over Your Dairy Aisle

Editorial Feature | Oct 21, 2021 | Industry

FOLLOW THE BIG MONEY– From Oprah to Jay Z, to Natalie Portman, Howard Schultz, Leonardo DiCaprio and Blackstone… some of the world’s wealthiest are fueling the plant-based vegan revolution.

  • TIME TO JUMP ON THE MOVEMENT –Shares are soaring for a number of companies driving this huge new movement of plant-based food and “dairy” products.
  • MARKET POWER – Oatly’s rapid rise in popularity wasn’t an isolated event. Driven by hungry consumer demand, this $20-billion market is forecast to grow 156% by 2028.
  • SET TO MEET THIS DEMAND – Newcomer, Plant Veda’s award-winning products are already in Whole Foods. And its state-of-the-art 25,000 sq foot processing center is set to open, right as demand continues to hit new peaks.


Grocery stores, once the bastion of chemically grown, pesticide-sprayed, Roundup- ready fruits and vegetables, are now brightly lit shrines to clean organic crops.

  • Corn-fed beef is being replaced by grass-fed beef is being replaced by Impossible Burgers, made from the root nodules of genetically modified soybean plants.1
  • Free range chicken dominates the poultry and egg aisles.
  • Milk is fast becoming “Mylk” – vegan, plant-based non-dairy mylk. 
  • What could be the best creamy yogurt on the planet is made from cashews, not cows.

Now, investors are catching on.

They’ve discovered that this huge disruption in the food chain is not caused by marketing or slick advertising…

This sudden disruption is due to massive and growing consumer demand.

Demand Is The Key To Every Winning Investment Strategy

And that’s why investors need to take an in-depth look now at Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF).

Plant Veda has award-winning products that are part of what’s currently a fast expanding $20 billion global alternative dairy revolution.2

And it’s not hyperbole to call the alternative dairy market a “revolution.”

Grand View Research expects Plant Veda’s alt-dairy sector to grow to more than $52 billion by 2028 — a 156% leap from today’s $22 billion.


Plant Veda, with its vegan “Mylk” and yogurt business sits at the fulcrum of this sector, because its new, alternative dairy products are being met with high acclaim.

Key Stocks In This Secret Sector Are Booming

Today, investors may find that new-to-the-stock-market Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) is a low-priced way to join this major disruptive revolution – the plant- based food mega trend – in which big bucks are now starting to change hands.

During the time between January 2, 2020, before the pandemic hit hard, and September 8, 2021, in the heart of the delta variant outbreak…

  • Else Nutrition Holding (CSE:BABY) – soared 436%.4
  • Modern Plant Based Foods (CSE:MEAT) – jumped 107% (off its 6/30/2020 IPO).5
  • Tattooed Chef (NASDAQ:TTCF) – rose 106%.6
  • Beyond Meat (NASDAQ:BYND) – managed a 50% gain.7
  • SunOpta Inc. (NASDAQ:STKL) – shot up 284%.8
  • Of course, the Mack Daddy of this sector, The Hain Celestial Group (NASDAQ:HAIN) was up 55%… HAIN is also up 2,090% since January 2, 1996… that’s an average return of 83% a year for the past 25 years.9

Not only do the near-term returns seem solid, but you can also see how this trend could have some long legs.

And, as you’ll see, Plant Veda is poised to create value in the accelerating multi-billion dollar plant-based movement.

Follow The Big Money


Billionaires such as Oprah Winfrey, Jay Z, and former Starbucks CEO Howard Schultz were among Swedish vegan milk maker Oatly Group’s early backers. Natalie Portman was in on it, too

Even more recently, Leonardo DiCaprio’s pre-IPO alternative-dairy company, Perfect Day raised $350 million in a late-stage funding round, valuing the startup around $1.5 billion.11

While we’ve no word that the uber wealth has found its way to Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) yet, it’s easy to envision a day when that becomes a reality, and for clear reason.

A Sudden, Worldwide Trend That’s Already Taking Off

If you take a good look up and down the dairy aisle these days, you’ll get a clear picture what drove the forecast for the alternative dairy industry to more than double, to $58 billion over the next six years.

This rapidly transforming reality is what led Innova Marketing Insights to declare that:

Plant-based food and drink has reached “global phenomenon status.”12

It’s also what led the Specialty Food Association to declare:

Plant-based food more a “movement than a trend”

The SFA forecast the sector’s annual growth could be as high as 20% a year through 2024.13

Even $33.8 billion14 multinational food processing conglomerate, Archer-Daniels-Midland is taking note. Its insiders are more than aware of the fast-growing acceptance of alternative dairy and meat products.

“We are seeing a heightened demand for foods and beverages that support immune systems, enhance our mood and reduce our environmental impact, driven in part by emerging human tensions,”

Says ADM’s President of Nutrition, Vince Macciocchi.15 He went on to say that:

“This has provided a unique opportunity for brands to develop disruptive new products that will forever change the way we eat and drink… It’s going to be a year of innovation, marked by significant breakthroughs in nutrition”16

A Surprising $900 Million Marketplace

This is the movement, the unexpected mega trend, that led Sunny and Vanita Gurnani to found Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) when a family health tragedy drove them to seek healthier foods.

They turned their backs on Silicon Valley careers in order to launch Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) after a breakthrough led them to create the world’s first vegan lassi.

Lassi is a probiotic yogurt drink. It’s big in Asia and some people consider it India’s national drink. But it’s also quickly gaining popularity in North America.

Surprising as it sounds, lassi alone carried a $900 million market in 2020.17

That’s a Big Market For a Hyper-Specialty Drink

It’s the type of market where a new award-winning product could easily and quickly scarf up significant market share. Which is exactly what is now happening with Plant Veda’s breakthrough alt-dairy lassi, made from a novel, multi-plant-based blend.

The lassi landed them awards such as VegExpo’s Product of the Year 2019 award and a “Clean Choice Award” by Cleaneating Magazine in 2021.

Ultimately, it was the widescale attention Plant Veda’s lassi product received and it’s loyal, fast-growing customer-base that got the company’s products in Whole Foods.

Long considered the preeminent resource for a healthy lifestyle, getting a product on Whole Foods shelves is a big deal.

And that move opened the door for Plant Veda to sell plant-based creamer at the major retailer as well.

The Lassi Market Is Part Of A Larger Trend… A $55 Billion Trend

Like its dairy-made cousin, Plant Veda’s lassi has billions of probiotics per cup.

Probiotics are one of the main reasons people drink lassi – as well as eat yogurt.

A well-established health trend, the probiotics market got an unanticipated boost the past two years because of the critical role they play in supporting immune function.18

Of course, a healthy immune system is key in these times.

And research suggests that this shift towards a healthier lifestyle is a strong reason behind why probiotics swelled to a $55 billion marketplace in 2020.19

Renewed Focus On Health Is Accelerating This Trend

In fact, a survey conducted by the Natural Marketing Institute in May 2020, found:

The number of U.S. consumers taking probiotics surged by 66% in 2020. 20

As is evidenced in Plant Veda’s probiotic-rich lassi, the lines are blurring between the supplement and grocery aisles.

  • Sixty percent of global consumers are looking for food and beverages that support immune health, according to Innova Marketing Research.21
  • More than one-third of consumers now say they’re more concerned about immune health than they were in 2019, or pre-pandemic days.22
  • Moreover, about 25% of global consumers suffer from digestive health issues. Of those, 50% claim that it has a moderate or severe impact on their overall health.23

And, Euromonitor International found that,

“This has provided a unique opportunity for brands to develop disruptive new products that will forever change the way we eat and drink… It’s going to be a year of innovation, marked by significant breakthroughs in nutrition”16

In other words… probiotics

Moreover, Grand View Research found that a dominating 79% of the $55 billion probiotics market was made up of probiotic food and beverages24.

A key fact that isn’t lost on Plant Veda investors.

That’s doubly true when you consider that Plant-based food and drink are now so hot that in terms of household penetration their reach goes into 40% of North American homes, according to Information Resources Inc.25

Plant Veda’s award winning lassi is, frankly, a specialty product. But it is a good introduction for investors as far as the concept behind the opportunity found in Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF).

The Sweet Spot of Plant Veda's Innovations is its upcoming Spoonable Plant-Based Yogurt

Amid The Overall Plant-Based Movement, Another Sub-Trend is Warming Up

Actually, getting hot is closer to the truth, as Forbes recently coined plant-based yogurt “white gold.”26


Even Prevention Magazine is seeing the shift.

Two cashew milk yogurts were among its “15 Best Probiotic Yogurts for a Healthier Gut, According to Dietitians.”28 In all, four fully vegan yogurts made Prevention’s list of good-for-your-gut yogurts.

That gave us pause. Especially when you consider the global yogurt market is a massive $40.5 billion strong.29

This should give investors pause, too. Because when totally vegan brands have cracked the “best-for-you-lists,” the world has changed in a way indicative of a super trend.

That means this could be the the perfect moment in time for Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) to bring its spoonable yogurt to market, to complement its award-winning drinkable sibling, lassi.

After all, the company already has its foot in the door at the temple of the vegan movement — Whole Foods.

This is why Plant Veda’s expansion could be met with such anticipation, because word out from the company is, it can no longer keep up with the demand for its drinkable yogurt, lassi.

Big Flavor With A Small Footprint

The company also makes a highly regarded coffee creamer in a number of flavors, as well as a cashew-based alternative milk.

Cashew milk is an excellent middle ground, providing a low-calorie option while delivering a creamier consistency than other nut milks…

“It’s thick texture makes it an excellent option for drinking or enjoying in cereal. It can also be used in baking or for a variety of other purposes.” 30

Relatively easy to grow, newly planted cashew trees can be ready to move into production after only three years. From there, cashews take only two months to mature towards harvest once the fruit has set.

It doesn’t require a huge investment, or ungodly amounts of water irrigated into drought-laden California deserts, as is the case with almonds.

Compared to a pound of almonds, which require an average of over 900 gallons of water to produce, cashews require only 180 gallons.32

While still water-intensive, cashews are also mainly grown in areas of the world that have natural, consistent rainfall.  That means they maintain a significantly smaller footprint than their more common counterpart.

The Right Products At The Right Time

It’s crystal clear that the plant-based “dairy” trend is just gearing up.

That makes this the perfect moment for Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) to expand its product line to markets across North America.

And from a production standpoint, the news couldn’t be better. 

Plant Veda is set to meet this increase in demand as they prepare to move into a state-of-the-art facility that’s ready to roll.

Best of all – their new 25,000 square foot lab, processing, and distribution center is already CFIA approved. That means the facility has met the stringent requirements set by the Canadian Food Inspection Agency to produce for sale across North America.

Plus, Plant Veda’s new home could set its output on a stratospheric course by immediately increasing yogurt production capacity from less than 100,000 liters a year to at least 2.5 million liters.

By late 2022, expansion plans call for the facility to reach up to 15 million liters a year capacity.

This is the type of rapid expansion that could soon find Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) generating $60 million or more in annual revenues.

Plant Veda’s Management Team Has Intellectual Breadth And A Silicon Valley Pedigree


Chief Executive Officer Sunny Gurnani brings an engineer’s point of view to Plant Veda’s product development process. Gurnani is a former web technology expert in multiple Silicon Valley companies, including time as a software engineer at ecommerce giant Ebay.com.

He holds a Master’s degree from Northwestern Polytechnic University, is a Microsoft Certified Technology Specialist, and is an Award-winning vegan entrepreneur with certification in Plant-based Nutrition. He’s the heart of the idea that created Plant Veda. 


It’s often said that Director of Product Innovation Vanita Gurnani is Plant Veda’s blithe spirit and soul. She turned her back on Silicon Valley and is now a respected and award-winning serial vegan entrepreneur. She too holds a Master’s degree of Computer Science from Northwestern Polytechnic University. 

In a world of AI and machine learning, she uses her well-honed analytical brain to mastermind and develop Plant Veda’s innovative product line.


There are likely a slew of happy investors who hold Plant Veda Director and Advisor Claire Smith, whose VC firm, Beyond Impact seeded Plant Veda, in high regard. A vegan entrepreneur and impact investor, her company Beyond Investing launched the U.S. Vegan Climate Index ETF (VEGN).

She is also  a Founding Director of Beyond Animal, a networking and funding program to accelerate the growth of the vegan economy. Smith’s previous career was in investment banking and investment consultancy.


Company President Michael Yang is anything but the cliched notion of a buttoned-down CPA. He’s won a serious reputation in vegan corporate circles as a consultant at Lush Cosmetics, which is a famous handmade vegan cosmetics brand.

He’s also President of LucPrise International, which is a management consulting firm that advises companies through each stage of their growth. Yang is also the Chief Strategist of Uni Express, a leading last mile delivery platform for ecommerce.

He’s a CPA who holds certification in Plant-Based Nutrition.


You can have the world’s best vegan alternative dairy products but they’re not worth a dime if you can’t get them stocked on store shelves.

That’s where Plant Veda Co-Founder and Chief Revenue Officer Mayur Sajnani comes in.

It’s his hustle that won Plant Veda shelf space in more than 100 retail outlets, which include well-known chains such as Whole Foods and Choices Market.

Plant Veda is home to a highly educated team and Sajnani is no exception. He holds a Master’s degree of Commerce, a Bachelor of Advanced Accounting degree from Sardar Patel University, and a certificate in Scaling a Food Business from the University of British Columbia.

Such a superior team is, however, but one of the…

8 Strong Reasons To Take A Look At Plant Veda (CSE:MILK, OTC:PLVFF) Today

  1. MAJOR MOVEMENT — Oprah is in on plant-based products, so are Jay Z, Natalie Portman, Howard Schultz, and Blackstone… don’t delay in following the icons into a new revolution.

  2. INVESTING SUCCESS – Early-in investors are already being rewarded by certain small, new plant-based food and drink companies with shares that rose between 106% and 436% in less than two years.

  3. THE SMITH EFFECT – Claire Smith is a pioneering plant-based investor with an outstanding portfolio of companies with vegan products and animal-replacing technologies built since 2017. She agreed to sit on the Board of Directors at Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF).

  4. IMMUNE OBSESSION – A current trend towards healthy living has brought a renewed focus on the first line of defense against illness… the immune system.  As a result, many people have turned to probiotics, which are known to promote immune system health. Plant Veda’s yogurt-based lassi drinks are rich in probiotics.

  5. MASSIVE GROWTH – Plant Veda’s alternative dairy sector is set to explode with huge growth. Grand View Research expects alt-dairy to grow to more than $52 billion by 2028 — a 156% leap from today’s $22 billion.

  6. ACCESS TO WHOLE FOODSPlant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF) is a startup but it has accomplished something astounding. It has won shelf space in the temple of veganism – Whole Foods, as well as more than 100 other retail outlets.

  7. THE NEW PLANT – As you read this Plant Veda has just moved into, or is in the middle of moving into, a sweet new processing plant that has been CFIA approved for production. This will allow the company to ramp up its processing and product lines.

  8. MEGA TREND – You’re not alone if the plant-based food mega trend quietly snuck up on you. But it’s real, it’s gaining velocity, and that should be outstanding news for all investors and supporters.


Talk to your broker or adviser about this trend, and specifically about Plant Veda (CSE:MILK | OTC:PLVFFCSE:MILK | OTC:PLVFF)… it’s likely they’ll show you the same research you’ve just read here.

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1 https://www.cnet.com/health/nutrition/impossible-burger-everything-you-need-to-know/
2 https://www.grandviewresearch.com/industry-analysis/dairy-alternatives-market
3 https://www.investopedia.com/articles/investing/022315/energy-drinks-industry.asp
4 https://finance.yahoo.com/quote/BABY.V/history?p=BABY.V
5 https://finance.yahoo.com/quote/MEAT.CN/history?p=MEAT.CN
6 https://finance.yahoo.com/quote/TTCF/history?p=TTCF
7 https://finance.yahoo.com/quote/BYND/history?p=BYND
8 https://finance.yahoo.com/quote/STKL/history?p=STKL
10 https://www.cnbc.com/2021/05/19/oatly-1point4-billion-ipo-priced-84point4-million-shares-at-17-each.html?&qsearchterm=Oatly
11 https://www.wsj.com/articles/alternative-milk-company-perfect-day-raises-350-million-prepares-for-ipo-11632952800
12 https://www.prnewswire.com/news-releases/innova-identifies-top-10-food-and-beverage-trends-to-accelerate-innovation-in-2021-301155638.html
13 https://www.specialtyfood.com/news/article/specialty-food-association-trendspotter-panel-announces-2021-trend-predictions/
14 https://finance.yahoo.com/quote/ADM?p=ADM&.tsrc=fin-srch
15 https://investors.adm.com/news/news-details/2020/Top-Five-Global-Trends-that-Will-Shape-the-Food-Industry-in-2021/default.aspx
16 https://investors.adm.com/news/news-details/2020/Top-Five-Global-Trends-that-Will-Shape-the-Food-Industry-in-2021/default.aspx
17 https://www.cheeseconnoisseur.com/kefir-and-lassi-popularity-continues/
18 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4006993/
19 https://www.grandviewresearch.com/industry-analysis/probiotics-market
20 https://www.grandviewresearch.com/industry-analysis/probiotics-market
21 https://foodindustryexecutive.com/2020/12/4-mega-trends-that-will-define-the-food-industry-in-2021/
22 https://foodindustryexecutive.com/2020/12/4-mega-trends-that-will-define-the-food-industry-in-2021/
23 https://www.euromonitor.com/article/the-rise-and-potential-of-gut-health
24 https://www.grandviewresearch.com/industry-analysis/probiotics-market
25 https://www.cnn.com/2021/09/27/business/silk-so-delicious-plant-based-milk/index.html
26 https://www.forbes.com/sites/briankateman/2019/12/10/plant-based-yogurt-is-being-milked-for-all-that-its-worth/?sh=da521241f591
27 https://www.forbes.com/sites/briankateman/2019/12/10/plant-based-yogurt-is-being-milked-for-all-that-its-worth/?sh=da521241f591
28 https://www.prevention.com/food-nutrition/healthy-eating/g35570043/best-probiotic-yogurt/
29 https://www.statista.com/statistics/870893/global-yogurt-market-value-forecast/
30 https://www.webmd.com/diet/health-benefits-cashew-milk#1
31 https://www.agrifarming.in/cashew-seed-germination-period-temperature-process
32 https://88acres.com/blogs/news/water-footprint-of-seeds-vs-nuts



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