When the founder of this innovative new company, headed to Cabo San Lucas intending to live the good life in the beautiful oceanside resort, he got a shock.

His new home needed substantial repairs. Miller needed contractors to repair fencing, do electrical work, and plumbing upgrades. His roof also needed a fix, and the concrete had cracks.  

And there was no simple way to find the five different specialists he needed immediately. In Mexico, one can’t use a search engine to find “roof repair near me.”

Now consider that Mexico is a fundamentally a middle-class country, with 50 percent of its population solidly middle class, and 30 percent upper class.²

Mexico’s got money to spend, plenty of it. Oil-rich Saudi Arabia has 313,000 millionaires. Quiet Mexico has 318,000 millionaires³. 

Most of them are homeowners. So are 80% of Mexicans.⁴

What’s more, in Mexico, renters are usually responsible for home repairs. They need help finding home improvement contractors, too. That adds up to a $12.3 billion annual home repair market that no one else had tried to organize, mediate, and facilitate.

Today that solution is rolling out across Mexico. When Miller realized his problem was shared by millions, he took action. And a new enterprise was born.

Miller had already seen highly successful services, like Angi in the US, that matched contractors with homeowners and rated their performance.

But because of Mexican laws and regulations, it’s extremely unlikely that a US-based company like Angi will ever move into Mexico.

The answer to Mexico’s challenges is best solved with an answer that fits Mexican realities and culture. A company whose working parts are all-Mexican. It operates from Mexico, serves customers only within Mexico, and hires Mexican employees.

That’s exactly what Miller created.  

This early move and local focus positions this company as the frontrunner in a wide-open market that no other service has tapped.