It was a record-breaking year for Nike.com! As of this season, the company sold the USA women’s jersey more than any soccer team. It has a booming sales for up to 150% or triple compared with 2015 sales.
Team USA won the Women’s World Cup, but its sponsor Nike won alongside it. The athletic apparel company sold more than the combined sales of French, Brazilian, English, and Nigerian women’s shirts.
Further, the sales of men’s jerseys nearly doubled after announcing the sale of the FIFA Women’s Team USA design in men’s sizes. The record-breaking sale is still a surprise despite the tournament’s diverse fan bases.