Nike’s Sales Doubled by Selling Women’s Shirts in Men’s Sizes During Women’s World Cup

Posted by Abigale Lormen | Jul 7, 2019 | Business | 0

It was a record-breaking year for Nike.com! As of this season, the company sold the USA women’s jersey more than any soccer team. It has a booming sales for up to 150% or triple compared with 2015 sales.

Team USA won the Women’s World Cup, but its sponsor Nike won alongside it. The athletic apparel company sold more than the combined sales of French, Brazilian, English, and Nigerian women’s shirts.

Further, the sales of men’s jerseys nearly doubled after announcing the sale of the FIFA Women’s Team USA design in men’s sizes. The record-breaking sale is still a surprise despite the tournament’s diverse fan bases.

About The Author

Abigale Lormen

Abigale is a Masters in Business Administration by education. After completing her post-graduation, Abigale jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor at Market Tactic.