Online and Mobile Gaming Company Eyes Video Streaming Market Worth Up to $1 Trillion in Next 5 Years

Gaming App Publisher Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) Intends to Bring “Watch Party” Live Streaming to Sports and Gaming Sectors in a Move Observers Call a Potential Breakthrough

An announced merger agreement between an app publisher in the online and mobilee gaming sector and a “watch party” video streaming company with millions of users could revolutionize at least two industries simultaneously.

And with shares of some gaming stocks seeing gains as high as 1,000%² over the past 24 months, investor interest is intense.

Investors pricked up their ears when the announcement was made in late January that a merger agreement had been signed by Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) and Evasyst (Kast), a company based in San Diego, that has developed “virtual living room” video streaming technologies.

Under the agreement, Live Current Media will take over Kast, headed by media technology entrepreneur Mark Ollila, in an all-stock reverse takeover. The company intends to issue up to 125M shares to the current shareholders of Kast for all their issued and outstanding shares.

Investor interest is easy to understand.

The merger would bring together two of the hottest tech trends driving the market right now: cloud-based video streaming and online gaming.

Video streaming stocks, of course, have made investors significant amounts of money just in the past 24 months alone. Spotify (SPOT) is up 120%³ as of September 27, 2021… Zoom (ZM) has soared 197%⁴… Roku (ROKU) has skyrocketed 216%⁵… And Netflix (NFLX) shot up 327%.⁶

And those are just the large-cap stocks!

Some small, undiscovered stocks in both the video streaming and online and mobile gaming markets, such as Sea Limited (SE)⁷, have seen the values of their shares explode as much as 1,000%⁸ in the same period.

One reason: According to data gathered by Fortune Business Insights, the global video streaming market is projected to reach a staggering $842.93 billion by 2027, growing at an average annual compounded rate of 12% a year over the next five years.⁹ Video streaming in North America alone stood at $148 billion in 2019.

In addition to video streaming, the number of people involved in online gaming and eSports is expected to reach a staggering 1 billion¹⁰ this year.¹ If these participants created their own country, only China with 1.4 billion people and India with 1.36 billion would be larger.

In dollars and cents, the online gaming market is currently estimated to be worth some $178 billion worldwide with 48% of the revenue being derived from games on smart phones.¹¹

Thus, by adding video streaming “watch party” technology to its existing online gaming applications, a company such as Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) is bringing together two of the largest and most lucrative markets on the planet.

One of the Fastest Growing Forms of Entertainment in the World

Kast is an online “hangout” platform for friends that lets people in different locations watch videos together, play video games and chat.

The platform, which became especially popular during the COVID pandemic, allows individuals to live-share experiences in real time, engage within a community, and build relationships with like-minded people. Acting as a “virtual living room” community members are arranging private gaming sessions and competitions, watch parties for new films by film makers, and creating experiences that were not earlier possible.

Entrepreneurs discovered early on the Kast was also a perfect platform for online gaming – and also for eSports. What is eSports? It refers to competitive, organized video gaming that is played, watched and followed by hundreds of millions of people online through such platforms as Fortnite, League of Legends, Counter-Strike, Call of Duty and Overwatch, to name a few.

Within the games industry, however, there are specific niches that are outpacing even the explosive growth of the industry as a whole. One in particular, which combines elements of fantasy sports with traditional betting on professional football, basketball and hockey games, has taken off in the past few years.

Like a Game of Superbowl “Squares” Every Week

Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) capitalized on the surging interest by developing a new “Free-to-Play” gaming app that allows players to pick winning scores for real-life sports games every week.

The addition of video streaming technology to the mix through the contemplated merger with Evasyst (Kast) – allowing friends to watch events together online – may turn a popular new entertainment medium into a worldwide sensation.

Plus, the linking of sports and games has been garnering serious interest among both Wall Street investors as well as entrepreneurs from the sports world.

Billionaire NFL team owners Robert Kraft² and Jerry Jones³ have bought in. So has Dallas Mavericks owner and venture capitalist Mark Cuban⁴.

Medium says “it’s not just venture capitalists hopping aboard,” though. Clued-in “investors are going in every day.”⁵

Even such high-profile celebrities as Jennifer Lopez⁶ and Alex “A-Rod” Rodriguez⁷ have invested in eSports.

And with some eSport stocks seeing gains as high as 1,000%⁸ in the past 24 months, this surging new industry is the number one place to be today for big profits.

“The opportunities here are absolutely enormous.” -- Forbes ⁹

Consider: The winner of the Fortnite World Cup one year took home $3 million in prize money, about the same as that year’s Wimbledon winner. More than two million fans watched that tournament.¹⁰

eSports tournaments nab up to 454 million viewers during any given period, right behind the Olympics, the World Cup, and Formula One racing.¹¹ (22% of all millennial males watch eSports, the same number who watch baseball.¹²)

From just $100 million in 2010, eSports revenues now exceed an eye-popping $1 billion annually, and are growing at a compound annual rate of 20% to reach a projected $3 billion by 2025.¹³

With that much money sloshing about, it’s little wonder the world’s biggest companies have moved in – and small, unknown startups are seeing their shares rocket higher.

Some eSports Companies Already Worth Billions as Share Prices Skyrocket

Amazon was one of the first to see the future of both eSports and video streaming, paying a staggering $1.1 billion back in 2014 to buy Twitch, the leading live streaming gaming platform, after a bidding war with Google.

That was the earliest sign of a looming convergence between eSports and video streaming, a convergence exemplified by Live Current Media and Evasyst (Kast).

At the time of the Amazon acquisition, hardly anyone in the investing world had ever heard of Twitch. Yet at the time of the sale, it already had the fourth highest internet traffic in the U.S., after Netflix, Google, and Apple.¹⁴

Today Twitch has more than 15 million daily active users and is worth an estimated $3.79 billion.¹⁵

And all signs suggest that both the eSports and video streaming industries are still in their infancies.

Goldman Sachs forecasts that eSports revenue alone will climb from $869 million in 2018 to $2.96 billion by 2022 – a leap of 241%.

As for video streaming, its growth is projected to be even greater.

Worldwide Video Streaming Revenue

According to one report, the global video streaming industry could hit $149.34 billion by 2026, registering a CAGR of 18.3% during the previous years.¹²

That’s why investors are keeping a sharp eye on smaller companies like Cinedigm Corp. (CIDM), Genius Brands International (GNUS), and Dolphin Entertainment (DLPN) to make their mark.

But the most promising of them all could be Live Current Media.

Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) Invests in the $88 Billion Free-to-Play Market

A merger between Live Current Media and Evasyst (Kast) would give it a unique position in the mobile gaming, eSports and video streaming worlds.

Kast’s video sharing platform allows friends to organize “watch parties” from the comfort of their own living rooms, with 20 people sharing a screen on camera and up to 100 people watching.

In a sense, it’s an entertainment-optimized version of Zoom.

Friends can watch movies together, play video games – or watch eSports and live sports and they’ll soon be able to bid through the Live Current Media sports gaming app, SPRT MTRX.

This makes Live Current Media virtually unique in both the gaming and live streaming markets. Most of the company’s competitors are focused on the B2B market and offer little, if any, entertainment functionality.

And the only companies even remotely similar – such as Twitch or Discord – are privately held or owned by large conglomerates, such as Amazon.

This makes Live Current Media virtually unique in both the gaming and live streaming markets. Most of the company’s competitors are focused on the B2B market and offer little, if any, entertainment functionality.

And the only companies even remotely similar – such as Twitch or Discord – are privately held or owned by large conglomerates, such as Amazon.

Uniquely Positioned to Cash in on the Free-to-Play Gaming & Live Streaming Revolutions

Live Current Media (OTCQB: LIVC)(OTCQB: LIVC), with the completion of the merger with Kast, will be one of the few upstart Free-to-Play gaming and live streaming “watch party” companies that is publicly traded.

Kast, led by CEO and Co-founder Mark Ollila, has attracted a unique team of gaming enthusiasts and digital engineers. Mr. Ollila has more than twenty years of experience in the gaming and media technology industry, including senior roles at Microsoft and Nokia (where he led Nokia’s First Party Games Publishing) and is slated to take over as CEO of Live Current Media once the transaction has been consummated.

Ollila also served on the advisory board of the Game Developers Conference (Mobile) and was a board member of the EMEA Chapter of the Mobile Ecosystem Forum. He was also Chairman of the Board of Physics Middleware provider Meqon Research AB (acquired by Ageia and then NVIDIA) and currently is on the board of Blind Squirrel Entertainment.

Live Current Media’s gaming app is free to users, with the revenue model of revenue through advertising and in-app purchases. This free-to-play (F2P) model is widely used in gaming, and generates upwards of $88 billion in revenue per year.¹⁶

With the total gaming market now worth a staggering $178 billion¹³ and growing fast, the F2P model used by Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) holds a significant share of the market.

Kast’s video “watch party” platform, on the other hand, generates revenue through the recurring, subscription based model.

Like most development stage gaming companies, Live Current Media is still small and relatively undervalued.

But that may not be the case for long. Media interest is picking up, and with it so has investor interest.

With Live Current Media’s gaming apps and Kast’s video streaming “watch party” apps currently live, the time to take a good look at LIVC is now.

For more information about the merger of mobile gaming, eSports and video streaming, and about Live Current Media (OTCQB: LIVC)(OTCQB: LIVC) in particular, visit the company’s website.

¹https://leagueofbetting.com/number-of-online-gamers-to-hit-1-billion-by-2024/
²https://www.espn.com/esports/story/_/id/24203693/how-blizzard-convinced-robert-kraft-other-billionaires-buy-overwatch-league
³https://smartseries.sportspromedia.com/news/esports-cowboys-owner-jerry-jones-buys-complexity-gaming
⁴https://fortune.com/2015/06/30/mark-cuban-esports-unikrn/
⁵https://medium.com/@breakthrough_lab/celebrity-esports-investors-you-didnt-know-about-eb9a8c395292
⁶https://www.theguardian.com/games/2017/dec/25/esports-jennifer-lopez-gillette-audi-mercedes-benz-a-piece-of-the-action
⁷https://www.cnbc.com/2016/10/28/a-rod-and-shaq-buy-a-stake-in-nrg-esports-team.html
⁸Sea Limited (SE), cf. https://www.barchart.com/stocks/quotes/SE/performance
⁹https://www.forbes.com/sites/kenrapoza/2019/05/29/global-esports-popularity-give-gamer-companies-reason-to-be-bullish/#8692bcf1bde6
¹⁰https://estnn.com/6-esports-facts/
¹¹https://estnn.com/6-esports-facts/
¹²http://powerupgaming.co.uk/2019/07/15/7-amazing-facts-about-esports/
¹³https://www.marketwatch.com/press-release/global-esports-market-will-grow-at-a-cagr-of-nearly-20-during-the-forecast-period-2019-2025-2019-08-26
¹⁴https://www.gamespot.com/articles/twitch-ranked-4th-in-peak-internet-traffic-ahead-of-valve-facebook-hulu/1100-6417621/
¹⁵https://www.feedough.com/twitch-tv-business-model-how-does-twitch-make-money/
¹⁶https://techcrunch.com/2019/01/18/free-to-play-games-rule-the-entertainment-world-with-88-billion-in-revenue/

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