Pedro’s List: Providing Quality Home Services Through Better Technology
Editorial Feature | June 18, 2023
Pedro’s List (OTC: PDRO), a New York business founded in 2014, is the first company to provide home improvement reviews and services throughout Mexico. Already active in 16 metro areas with 104 million inhabitants, Pedro’s List is providing a much-needed service to an underserved, wealthy population.
Before Pedro’s List, the Mexican home improvement market was a gamble. There were no major review sites available, and where there were reviews, there was no way to connect consumers and providers. If a consumer didn’t find a reliable provider via word of mouth, the service quality came down to luck.
Even today, it is not unusual for providers to finish half a job and then throw away the quoted price and demand a much greater amount to finish the work. Likewise, it isn’t unusual for some providers to skip out on a job once they have money in hand.
Pedro’s List addresses this problem, with a highly profitable model. The closest analogue to Pedro’s List is Angi, which provides the same service for the US market. The business model in both cases is similar to iTunes and Paypal. All these businesses find their value in their proprietary software platform, and in their online community.
The reason this business model is so profitable is because overhead is extremely low. Once the software has been developed, costs are minimal. At the same time, revenue streams grow over time, as the shared knowledge and experience of the community grows.
Providers can list their companies for free on Pedro’s List. However, when Pedro’s List (OTC: PDRO) connects a provider with a client, Pedro’s List receives 5-10% of the price of the quoted service, dependent on geographic location.
The Market
Mexico has one of the highest home ownership rates in the world, with 80% of the population living in homes they own.
In addition, Mexico has one of the healthiest middle classes around, with 50% of the population qualifying as middle class.
The country also has a thriving upper class market — Mexico has more millionaires than oil-rich Saudi Arabia.
Today, the Mexican home improvement market is worth approximately $12.3 billion.
If only 10% of that market finds work through Pedro’s List (OTC: PDRO), it would create over $100 million in annual revenue — for a company that currently has a market cap of $25 million.
The Opportunity
Pedro’s List has just launched its app, available on desktop, mobile, and tablet.
The company shifted focus to the Mexican home improvement market in 2021, and has been developing its software and technology in the ensuing years.
With the app launch in Q1 2023, Pedro’s List (OTC: PDRO) is transitioning from no revenue and major capital investments building the platform, to major revenue inflows with little overhead.
This is the perfect time to jump into the company, before quarterly reports alert the investing public to the explosive growth potential of this company.
Growth Drivers
With 50% of the population middle class and 30% upper class, there is more than enough wealth in Mexico to support a home services platform like Pedro’s List.
Like the rest of the developed world, Mexico is in the early stages of a transition to smarter, more tech-friendly homes… an increase in alternate energy solutions… and the growth of the EV market.
All of these advances require providers that can retrofit homes, in addition to doing the regular work of maintenance and remodeling.
Further, since Pedro’s List (OTC: PDRO) is just entering the market now, the growth that comes with the transition from start-up to mature company will accelerate any growth caused by the underlying conditions of the sector.
Main Risks
- Competition. Today, Pedro’s List is the only company working in this virgin field within Mexico’s home services industry. However, Pedro’s List does not yet have a strong moat. Other companies could develop a similar platform and service. Developing a platform takes time, though; It took Pedro’s List two years. If another competitor comes along, it will be after Pedro’s List has had years of the market to itself, growing its community and network. If another company doesn’t arrive very quickly, Pedro List’s first mover advantage will be difficult to overcome.
- Economic Conditions. Housing has been on a tear since covid arrived. It could cool, or even give back some pandemic-related gains. Along the same vein, inflation has hit the home services industry particularly hard, with everything from lumber to tiles shooting up in price. If that continues, it could dampen the home services industry. This would be a transitory issue, but could have an outsized impact when the company is young.
- Quality. At this point, Pedro’s List has a platform and service that hasn’t been tested by the mass market. While some bugs and growing pains are to be expected, there is a small possibility that larger problems will be discovered as the software exits beta, and enters mass use.
Investor Outlook
Pedro’s List (OTC: PDRO) is a young microcap entering a $12.3 billion industry, filling a unique, currently unmet niche. The past two years have not seen any revenue come in, as the company has been developing its platform and services.
That platform was just unveiled in Q1 2023, and holds the potential to create an annual revenue stream that is many times as large as the company’s current market cap.
There is some risk in all investing, and there is greater risk investing in a start-up that has not proven itself yet.
That said, Pedro’s List is following a tested and proven business model, with multiple successful companies running similar businesses in other markets.
The potential reward that comes with investing in a start-up just before the announcement of new, growing revenue is substantial.
In addition to the $12.3 billion home services industry, Pedro’s List also has plans to enter the larger service industry, which is nearly four times the size, at $40.2 billion.
That translates to nearly four times the potential revenue in a few years time.
For those looking to invest in the Mexican economy — or especially the Mexican housing and services market — Pedro’s List (OTC: PDRO) offers an enticing, proven entry.
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SHARE OWNERSHIP
The Website Host does not own any shares of any profiled Pedro’s List and has no information concerning share ownership by others of any profiled companies and The Website Host cautions readers to beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you read the articles on this website and this has the potential to hurt share prices. Frequently companies profiled in such articles experience a large increase in volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases.
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The articles on this website are not, and should not be construed to be, offers to sell or solicitations of an offer to buy any security. Neither the articles on this website nor the Website Host purport to provide a complete analysis of any Pedro’s List or its financial position. The Website Host is not, and does not purport to be, a broker-dealer or registered investment adviser. The articles on this website are not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the Pedro’s List. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the profiled Pedro’s List’s SEC and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk.
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INTELLECTUAL PROPERTY
The Market Tactic is the Website Host’s trademark. All other trademarks used in this communication are the property of their respective trademark holders. The Website Host is not affiliated, connected, or associated with, and is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Website Host to any rights in any third-party trademarks.
FORWARD LOOKING INFORMATION
This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect expectations regarding Pedro’s List future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Pedro’s List industry; (b) market opportunity; (c) Pedro’s List business plans and strategies; (d) services that Pedro’s List intends to offer; (e) Pedro’s List milestone projections and targets; (f) Pedro’s List expectations regarding receipt of approval for regulatory applications; (g) Pedro’s List intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Pedro’s List expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Pedro’s List business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Pedro’s List ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Pedro’s List ability to enter into contractual arrangements; (e) the accuracy of budgeted costs and expenditures; (f) Pedro’s List ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption as a result of COVID-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Pedro’s List to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Pedro’s List operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as the COVID-19 pandemic may adversely impact Pedro’s List business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Pedro’s List business operations (e) Pedro’s List may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, the Website Host undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise.
HISTORICAL INFORMATION
Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Pedro’s List or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Pedro’s List or such entities and are not necessarily indicative of future performance of Pedro’s List or such entities.
