Revolutionary Plant-Based Energy Drink Launched by Veteran Industry Leader, Poised to Shake Up Booming Market
Editorial | Feb 17, 2023 | Industry
Innovative Company Launches a Healthy Alternative to the Booming Energy Drink Market: A Sugar-Free, Zero-Calorie Energy Drink Powered by plants.
It has become evident in the sector that Energy Drink Stocks were resisting a general market decline. It’s one of the few sectors in this grim market that has had significant success. The industry has seen some epic success stories in the past few decades, but none more so than Monster Beverage, this century’s best-performing US stock.1
Shares of Monster have increased by +60,000% since the company first went public in 2003, outpacing IT behemoths like Apple2 , Amazon, and Nvidia to take the top spot on the list of the S&P 500’s best-performing stocks during the past 30 years.
In the past year alone, Monster’s stock hit a low of $72.49 on March 8, 2022 and currently sits at $101.69, a 40% increase3.
The energy drink boom was greatly influenced by Monster4, but changes and swings in customer behavior are constant in any market.
A shift toward safer, healthier options is one tendency the energy drink industry has shown5.
This comes as no surprise given that the CDC estimates that one in three adults in the US have prediabetes, putting an astounding 96 million Americans at risk of acquiring diabetes6.
Consumers are looking for alternatives, which is understandable given the health warnings and worries about the safety of particular energy drinks.
Get ready for a game-changer in the energy drink market – Introducing A Plant Based Energy Drink fueled by the powerful, naturally-caffeinated Yerba Maté plant from South America. Produced by this newly-public company, this energy drink is a market disruptor that is worth taking a look at.
Not only is this company a cleaner, healthier energy drink choice, but it’s also sustainably sourced and environmentally friendly. Consumers getting a boost of energy, and they can also feel good about what they’re putting into their bodies and the impact it has on the planet.
Since its launch, it’s taken the market by storm, especially with high-performance athletes and fitness experts, including those within the Crossfit scene.7
Already stocked in major retailers like Safeway, Albertsons, and Costco, this company is taking the health-conscious world by storm with its sustainable, natural ingredients and its mission to be a go-to solution for busy individuals in need of a boost. Keep reading to discover the top 7 reasons why this company is changing the game.
Now's the Time for Change. The Energy Drink Market Is Perfectly Ripe for Disruption
While companies like Monster have dominated the industry for decades, health concerns and a shift towards healthier, safer alternatives have left room for new players to enter the market. Consumers are increasingly looking for energy drinks that don’t come with the negative side effects often associated with traditional options.
This is where a cleaner energy drink alternative could be the perfect vehicle for disruption. Yerba maté is a natural herb with energizing and revitalizing properties. Yerba maté is also known to be rich in antioxidants & nutrients and can boost energy and improve mental focus.8
The Perfect Plant for Clean Energy
When it comes to optimal ingredients to take on the energy market, this company chose correctly with yerba maté. The South American herb has been gaining a lot of attention lately, and for good reason.
After the recent conclusion of the 2022 FIFA World Cup of Football (aka ‘Soccer’), the success of the Champion Argentinian squad has already been somewhat attributed to the team’s consumption of yerba mate.9,10,11
How fervently does Lionel Messi love yerba mate? So, according to the Gulf Today Report, the Argentine winning team carried 500 kg or so of this energizing beverage to the World Cup. Furthermore, Messi even posted a photo to Instagram of himself lounging in bed with two great cups: the magnificent World Cup trophy and what appears to be a cup of yerba mate12.
It contains naturally-occurring caffeine, making it a popular choice for those looking for a boost of energy without the jitters and crashes associated with traditional caffeine sources.
Yerba maté is the perfect ingredient for a cleaner, healthier energy drink. It is sustainably sourced and environmentally friendly, making it a guilt-free choice for those looking to boost their energy levels.
Strong Financials, Tight Cap Structure and Leadership With Serious Skin in the Game
This company went on a roll in 2022, generating revenue of $7.2 million. Given the still-early stage of the story, this was a huge achievement and a sign of the company’s growing success.
In terms of organic growth, the company saw its e-commerce sales take off with a 50% increase from the previous year. More and more customers are choosing to shop online, and this company is meeting that demand.
Gross margin is an important measure of a company’s financial health. This company has a strong one, bringing in 53% with freight and 67% without.
But it’s not just in 2022 that this company has done well. Since 2017, the company has generated $25.5 million in sales, sold 24 million cans, and their products are now in 10,000 retail locations—That’s a lot of stores!
Customers love it too, as 79% of them come back to buy more on Amazon, which means they must be happy with the product.
The company is also growing its financial strength, having raised almost $6 million in its first three years, and they are currently raising an additional $5 million through a funding round at $1.37 per share, which assessed the company’s pre-money valuation at more than $44.5 million.13
When combined with the company’s minimal debt (less than $700k at the time of the most recent financing), high margins, and yearly sales growth this company will have greater resources to maintain its growth trajectory.
What to do now…
Perfectly positioned to fill the gap between the $30 billion sparkling water market and the $125 billion functional beverage market, and at the very beginning of their public story, this is an ideal time for smart investors to take a more serious look at this story.
So, make sure to subscribe with your email address to learn more about this young company that is positioned to take the lead in this new, and fast-growing market.
3 As of January 11, 2023
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