Yerbaé Brands (TSXV:YERB.U)(TSXV:YERB.U) Launches a Healthy Alternative to the Booming Energy Drink Market: A Sugar-Free, Zero-Calorie Energy Drink Powered by plants.
It has become evident in the sector that Energy Drink Stocks were resisting a general market decline. It’s one of the few sectors in this grim market that has had significant success. The industry has seen some epic success stories in the past few decades, but none more so than Monster Beverage, this century’s best-performing US stock.1
Shares of Monster have increased by +60,000% since the company first went public in 2003, outpacing IT behemoths like Apple2 , Amazon, and Nvidia to take the top spot on the list of the S&P 500’s best-performing stocks during the past 30 years.
In the past year alone, Monster’s stock hit a low of $72.49 on March 8, 2022 and currently sits at $101.69, a 40% increase3.
The energy drink boom was greatly influenced by Monster4, but changes and swings in customer behavior are constant in any market.
A shift toward safer, healthier options is one tendency the energy drink industry has shown5.
This comes as no surprise given that the CDC estimates that one in three adults in the US have prediabetes, putting an astounding 96 million Americans at risk of acquiring diabetes6.
Consumers are looking for alternatives, which is understandable given the health warnings and worries about the safety of particular energy drinks.
Get ready for a game-changer in the energy drink market – Introducing Yerbaé, the ultimate Plant Based Energy Drink fueled by the powerful, naturally-caffeinated Yerba Maté plant from South America. Produced by the newly-public Yerbaé Brands Corp. (TSXV:YERB.U), this energy drink is a market disruptor that is worth taking a look at.
Not only is Yerbaé a cleaner, healthier energy drink choice, but it’s also sustainably sourced and environmentally friendly. Consumers getting a boost of energy, and they can also feel good about what they’re putting into their bodies and the impact it has on the planet.
Yerbaé (TSXV:YERB.U)(TSXV:YERB.U) was founded in 2017 by Karrie and Todd Gibson with the goal of providing a healthy and refreshing alternative to traditional energy drinks.
If anyone can take this brand to the top, it’s Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) founders Todd and Karrie Gibson. Todd, in particular, is an accomplished beverage industry entrepreneur, innovator, business builder, and sales leader.
Since his humble beginnings, Todd has worked with many pioneers who would shape the future of the beverage industry. He entered the energy drink market with the first energy drink sold in the US market (Hansen’s Energy, now known as Monster) and established a reputation as a leader in execution. He has since applied that experience to brands like SoBe, Fuze Beverages, and NOS Energy, all of which were acquired by Coca-Cola or Pepsi Cola during his tenure.
He joined his wife Karrie Gibson at the business that she founded in 2005 (Vintage Tech Recyclers) after selling his beverage business and the pair grew the company to become one of the biggest recycling businesses in North America. Eventually, Karrie sold the company to a major Finnish recycler Kuusakoski International, one of the biggest in the world.
In short, the people behind Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) know what they’re doing.
Following the sale of Vintage Tech, they set out to make a sparkling water and Yerba Maté beverage that would be delicious, clean, and refreshing without having the same jolt and crash as most caffeinated energy drinks. Yerbaé is Non-GMO verified, OU Kosher, vegan and gluten-free, making it suitable for a variety of dietary needs.
Since its launch, it’s taken the market by storm, especially with high-performance athletes and fitness experts, including those within the Crossfit scene.7
Already stocked in major retailers like Safeway, Albertsons, and Costco, Yerbaé is taking the health-conscious world by storm with its sustainable, natural ingredients and its mission to be a go-to solution for busy individuals in need of a boost. Keep reading to discover the top 7 reasons why Yerbaé is changing the game.
7 Reasons Investors Can Quench Their Thirst with Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U)
- Fast Growing Passionate and Loyal Customer Base: To date, Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) has racked up impressive sales statistics with over $25.5 million in lifetime sales, presence in over 10,000 retail locations, over 24 million cans sold, and a 79% customer retention rate on Amazon.
- Disruptive Innovation Pipeline: Because of the formulation of Yerbaé’s products, the company has built a disruptive innovation pipeline, capable of quickly developing new products and flavors, and directly marketing them to a faithful group of loyal customers,
- Efficient and Scalable Supply Chain:Given the contacts and experience of the management team, the Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) business has been strategically built to allow for efficient and scalable growth along its supply chain. As the demand grows, Yerbaé is built to succeed and grow with it.
- Omni-Channel Distribution for Nationwide Expansion: Today Yerbaé products are already available to customers in a multitude of places, including conveniences stores, shopping clubs, grocery store chains, pharmacy chains, food services at entertainment venues, natural foods markets, massive big box stores, and direct to consumers via online sales.
- Dynamic Leadership Team and Board with Proven Track Record:Co-Founders Todd and Karie Gibson bring to the company multiple strengths in distribution and innovation, as well as a proven track record of success. Todd and Karrie Gibson own 31.01% of the company. The type cap structure and its dynamic Board of Directors with experience in accelerating growth makes a solid team.
- Booming Energy Drink Market, Ripe for Disruption:Not wanting to lose out on the Monster Energy Drink phenomena, big drink companies have staked huge investments into the energy drink space, including PepsiCo, Gatorade, Starbucks, and Keurig Dr Pepper. However, with many relying on high sugar content and high caffeine/taurine additives to work, the desire for cleaner energy drinks has yet to be fully addressed… until now.
- Yerba Mate is a Clean Plant Source for Energy:Used for centuries in South America, the herb has a long history of energizing and revitalizing properties, while also containing naturally occurring caffeine and being packed with nutrients, including vitamins, minerals, and antioxidants. It’s been shown to boost energy, improve mental clarity and focus, and even support weight loss efforts. It’s also a market that’s growing, as the Global Yerba Mate Market is expected to grow by $290.24 through to 20268.

Now's the Time for Change. The Energy Drink Market Is Perfectly Ripe for Disruption
While companies like Monster have dominated the industry for decades, health concerns and a shift towards healthier, safer alternatives have left room for new players to enter the market. Consumers are increasingly looking for energy drinks that don’t come with the negative side effects often associated with traditional options.
This is where a cleaner energy drink alternative powered by Yerbaé Brands’ (TSXV:YERB.U)(TSXV:YERB.U) could be the perfect vehicle for disruption. Yerba maté is a natural herb with energizing and revitalizing properties. Yerba maté is also known to be rich in antioxidants & nutrients and can boost energy and improve mental focus.9

Among the other more prominent comparables in the space is Guayakí a private company that has raised over $100M to date and brought on former Red Bull CEO Stefan Kozak to lead the company.10
In comparison, Yerbaé was most recently secured a valuation of $44.6M on Start Engine in August 2022.11
And while another competitor is Guru Organic Energy, which also offers zero sugar and minimal ingredients. GURU has been in business a lot longer than Yerbaé, making this company a good model for what YERB could achieve in 2022. After just five years in business, Yerbaé Brands’ (TSXV:YERB.U) (TSXV:YERB.U)is already in almost half of the retail locations as GURU and has plans to move into many more this year.12
Now that Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) has gone public, the market can determine the company’s true value and take part in its growth as it continues to reach one milestone after another.
The Global Energy Drink Market continues to dominate, with the United States Energy Drink Market projected to surpass $21+ Billion through to 2026.13
And in the closing months of 2022, it became clear in the industry that Energy Drink Stocks were defying an overall general market slump.
For example, even with dividends, an investor who invested in the S&P 500 12 months ago would have lost about 14% of their capital. If they had chosen the NASDAQ 100, which is heavily weighted toward “Big Tech” names, the investor would be down 26%. However, if an investor had put their money into Monster Beverage, they would have made a 13% profit.14
And it’s also important to note that a $10,000 investment in Monster Beverage when it was a penny stock 20 years ago would have turned into roughly $14 million today.15
Even the shorter term has seen huge gains, as evidenced by a 4-stock basket that included Celsius Holdings, Monster Beverage, National Beverage, and REEDS turned a $10,000 investment into $51,057 for a return of 410.57%, and an annualized return of 38.55%!16
Celsius Holdings alone added nearly 40% in 2022 and managed to hit multiple record highs throughout the year.17
So now, knowing that the Energy Drinks market is continuing its momentum into 2023, let’s compare Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) to other companies who are already competing in the energy drink marketplace.

Yerba Maté, the Perfect Plant for Clean Energy
When it comes to optimal ingredients to take on the energy market, Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) chose correctly with yerba maté. The South American herb has been gaining a lot of attention lately, and for good reason.
After the recent conclusion of the 2022 FIFA World Cup of Football (aka ‘Soccer’), the success of the Champion Argentinian squad has already been somewhat attributed to the team’s consumption of yerba mate.24,25,26
How fervently does Lionel Messi love yerba mate? So, according to the Gulf Today Report, the Argentine winning team carried 500 kg or so of this energizing beverage to the World Cup. Furthermore, Messi even posted a photo to Instagram of himself lounging in bed with two great cups: the magnificent World Cup trophy and what appears to be a cup of yerba mate27.
It contains naturally-occurring caffeine, making it a popular choice for those looking for a boost of energy without the jitters and crashes associated with traditional caffeine sources.
Yerba maté is the perfect ingredient for a cleaner, healthier energy drink. It is sustainably sourced and environmentally friendly, making it a guilt-free choice for those looking to boost their energy levels.
Strong Financials, Tight Cap Structure and Leadership With Serious Skin in the Game
Yerbaé Brands (TSXV:YERB.U) (TSXV:YERB.U)went on a roll in 2022, generating revenue of $7.2 million. Given the still-early stage of the story, this was a huge achievement and a sign of the company’s growing success.
In terms of organic growth, the company saw its e-commerce sales take off with a 50% increase from the previous year. More and more customers are choosing to shop online, and Yerbaé Brands (TSXV:YERB.U)(TSXV:YERB.U) is meeting that demand.
Gross margin is an important measure of a company’s financial health, and Yerbaé Brands Corp. has a strong one, bringing in 53% with freight and 67% without.
But it’s not just in 2022 that Yerbaé Brands has done well. Since 2017, the company has generated $25.5 million in sales, sold 24 million cans, and their products are now in 10,000 retail locations—That’s a lot of stores!
Customers love Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) too, as 79% of them come back to buy more on Amazon, which means they must be happy with the product.
The company is also growing its financial strength, having raised almost $6 million in its first three years, and they are currently raising an additional $5 million through a funding round at $1.37 per share, which assessed the company’s pre-money valuation at more than $44.5 million.28
When combined with the company’s minimal debt (less than $700k at the time of the most recent financing), high margins, and yearly sales growth, Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) will have greater resources to maintain its growth trajectory.
All the while, Yerbaé has kept its share structure tight and maintained a high amount of insider ownership, showing management is willing to put their own skin in the game! Between the two co-founders heading into the last fundraising round, Todd and Karrie Gibson each owned 31.01% of the company.
Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) is proving to be a company with a strong financial performance, solid growth potential, and a loyal customer base. With figures like these, it’s no wonder its beginning to capture market attention following its public launch.
Attractive Omni-Channel Distribution Strategy
Since launching into the marketplace in 2017, Yerbaé Brands (TSXV:YERB.U) has continued to expand its product’s reach. Today, its products are lining the shelves at 10,000 retail locations across the United States, including some of the largest chains in the country.

When you look at the steady growth of Yerbaé (TSXV:YERB.U)(TSXV:YERB.U)over the past five years, including during nationwide CV-19 lockdowns, it’s clear this company knows a thing or two about developing and growing brands.

Exceptionally Skilled Leadership Team
Leading the way for Yerbaé (TSXV:YERB.U)(TSXV:YERB.U)is a very capable team of Co-Founders, backed by a strong Board of Directors, with plenty of proven successes, including launches of several companies up to successful exits.

Karrie Gibson
COO, Director and Co-Founder
Karrie Gibson is an award‐winning entrepreneur with over ten years of experience as founder and CEO of Vintage Tech Recyclers (VT), a private company. VT was an award‐winning, certified woman‐owned asset recovery and electronics recycling firm offering services nationwide in the US marketplace. By the time she sold the company in 2015, VT had become the third largest electronic recycling company in the USA, and having recycled over 1B pounds of materials. Gibson previously served as Vice Chairman of the Board & Member of the Executive Committee‐ The BBB of Chicago, from 2010 to 2018, and served as a member of the board of Vintage Tech Recyclers, VTKK LLC, Illinois Recycling Association from 2019 to 2013, and The Habitat for Humanity of Illinois from 2010 to 2012.

Todd Gibson
CEO, Director and Co-Founder
Todd Gibson is an accomplished beverage industry entrepreneur, with over 26 years of experience and is regarded as an execution leader in the beverage industry. He was Distribution Manager at Hansen’s Energy, (better known as Monster Energy) who sold the first energy drinks in the US marketplace. Gibson served in various roles at South Beach Beverage Company (SoBe) prior to the sale of the brand to Pepsi Co. He also served as an employee partner and EVP of Sales at Fuze & Nos Beverage company, guiding it to a successful sale to the Coca Cola Company. Gibson also held the role of Division VP and General Manager for the Still Beverage group, a newly formed organization within the Coca Cola Company. In 2010, Gibson joined Vintage Tech Recyclers, a private company founded by Karrie Gibson in 2005, and served as the Executive VP of Sales and Marketing and a member of Vintage Tech Recyclers’ board of directors until 2015.

Carl Sweat
Director
Carl Sweat is an American entrepreneur and business leader with over 30 years’ experience creating and growing brands spanning the food & beverage and medical device industries. In 2020, he co‐founded a medical device private company, ThermaMEDx LLC, where he serves as co‐CEO with a team of doctors, researchers and industry veterans. Sweat formerly served as Global CMO for HOA Restaurants, a private company, from 2015 to 2020, and also served as President and CEO at The FRS Company, a privately held California beverage and supplement company that produces healthy alternatives to traditional energy drinks. Prior to joining FRS, Sweat served as Senior VP of Global Beverage at Starbucks after 22 years with The Coca‐Cola Company. His final position at Coca‐Cola was President and General Manager of the acquired FUZE Beverage Company, from 2007 to 2009.

Andy Dratt
Director
Andy Dratt is an experienced food industry executive and leader of commercial and technical teams, with a proven track record of building teams, designing go‐to‐market strategies, identifying and exploiting meaningful points of differentiation, and growing the businesses he’s worked for. Since 2010, Dratt has served as Chief Commercial Officer of Imbibe, a private industry‐leading beverage development company in Chicago. Dratt also serves as an Operating Partner for Shore Capital Partners, a Chicago‐based private equity firm, and also sits on the board of directors for Old World Spice, and is the lead independent director for BevSource, both Shore Capital portfolio companies. Dratt is a frequent speaker at food industry events, including Supply Side West, Research Chefs Association, Beverage Forum, and the Prepared Foods New Products Conference.

Rose Zanic
Director
Andy Dratt is an experienced food industry executive and leader of commercial and technical teams, with a proven track record of building teams, designing go‐to‐market strategies, identifying and exploiting meaningful points of differentiation, and growing the businesses he’s worked for. Since 2010, Dratt has served as Chief Commercial Officer of Imbibe, a private industry‐leading beverage development company in Chicago. Dratt also serves as an Operating Partner for Shore Capital Partners, a Chicago‐based private equity firm, and also sits on the board of directors for Old World Spice, and is the lead independent director for BevSource, both Shore Capital portfolio companies. Dratt is a frequent speaker at food industry events, including Supply Side West, Research Chefs Association, Beverage Forum, and the Prepared Foods New Products Conference.

RECAP: 7 Reasons to Crack Open a Can, and Look into Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U)
- Booming Energy Drink Market, Ripe for Disruption
- Yerba Maté is a Perfect 100% Clean Plant Source for Energy
- Fast Growing Passionate and Loyal Customer Base
- Disruptive Innovation Pipeline
- Efficient and Scalable Supply Chain
- Omni-Channel Distribution for Nationwide Expansion
- Dynamic Leadership Team and Board with Proven Track Record with Insider ownership at 31%
Perfectly positioned to fill the gap between the $30 billion sparkling water market and the $125 billion functional beverage market, and at the very beginning of their public story, this is an ideal time for smart investors to take a more serious look at the Yerbaé Brands Corp. (TSXV:YERB.U)(TSXV:YERB.U) story.
Yerbaé is filling an unmet need and has the right management team behind it to succeed.
So, do your due diligence, and don’t forget to subscribe for email updates and make sure you don’t miss out on any of Yerbaé’s news and milestones.
1https://markets.businessinsider.com/news/stocks/this-centurys-best-performing-us-stock-sells-energy-drinks-not-iphones-2019-4-1028114374
2 https://mybroadband.co.za/news/investing/460946-company-started-by-two-wits-graduates-outperforms-apple-and-amazon.html
3 As of January 11, 2023
4 https://www.livemint.com/companies/news/why-everyone-is-suddenly-slamming-energy-drinks-11664890678152.html
5 https://www.talkingretail.com/news/industry-news/demand-for-healthier-energy-drinks-continues-to-grow-says-carabao-13-05-2021/
6 https://www.cdc.gov/diabetes/prevention/about-prediabetes.html#:~:text=There%20are%2096%20million%20American,2%20diabetes%20within%205%20years.
7 https://www.boxrox.com/mal-obrien-katrin-davidsdottir-and-annie-thorisdottir-team-up-for-wodapalooza/
8 https://www.globenewswire.com/news-release/2022/06/10/2460357/0/en/The-Global-Yerba-Mate-Market-is-expected-to-grow-by-290-24-mn-during-2022-2026-accelerating-at-a-CAGR-of-3-97-during-the-forecast-period.html
9 https://www.healthline.com/nutrition/8-benefits-of-yerba-mate#TOC_TITLE_HDR_4
10 https://www.crunchbase.com/organization/guayaki-yerba-mate-spc/company_financials
11 https://morningchalkup.com/2022/08/16/yerbae-ups-its-game-offers-up-ownership-in-the-company/
12 https://www.globenewswire.com/news-release/2021/01/21/2161960/0/en/GURU-Organic-Energy-Announces-Fourth-Quarter-and-Fiscal-Year-2020-Financial-Results.html
13 https://www.prnewswire.com/news-releases/united-states-21-billion-energy-drink-markets-to-2026-301516626.html
14 https://foodinstitute.com/focus/how-energy-drink-stocks-are-defying-the-market-slump/
15 https://foodinstitute.com/focus/how-energy-drink-stocks-are-defying-the-market-slump/
16 https://www.buyupside.com/sample_portfolios/energydrinks.php
17 https://www.schaeffersresearch.com/content/analysis/2023/01/03/this-energy-drink-stock-could-see-big-january-returns
18 https://finance.yahoo.com/news/monster-beverage-reports-2022-third-201500291.html
19 https://www.businesswire.com/news/home/20220629005708/en/
20 https://finance.yahoo.com/news/celsius-holdings-inc-reports-record-210100163.html
21 https://finance.yahoo.com/news/dutch-bros-inc-announces-third-210500454.html
22 https://finance.yahoo.com/news/guru-organic-energy-announces-third-110000991.html
23 https://finance.yahoo.com/news/zevia-announces-third-quarter-2022-120000917.html
24 https://www.nytimes.com/2022/12/13/sports/soccer/argentina-yerba-mate.html
25 https://www.tastingtable.com/1139479/yerba-mate-may-be-key-to-argentinas-world-cup-success/
26 https://www.rollingstone.com/culture/culture-commentary/world-cup-argentina-yerba-mate-coca-1234649135/
27 https://www.eatthis.com/yerba-mate-benefits-lionel-messi-favorite-drink/
28 https://www.sec.gov/Archives/edgar/data/1823354/000166516022001804/offeringmemoformc.pdf
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FORWARD LOOKING INFORMATION
This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect expectations regarding Yerbaé Brands Corp. future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Yerbaé Brands Corp. industry; (b) market opportunity; (c) Yerbaé Brands Corp. business plans and strategies; (d) services that Yerbaé Brands Corp. intends to offer; (e) Yerbaé Brands Corp. milestone projections and targets; (f) Yerbaé Brands Corp. expectations regarding receipt of approval for regulatory applications; (g) Yerbaé Brands Corp. intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Yerbaé Brands Corp. expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Yerbaé Brands Corp. business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Yerbaé Brands Corp. ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Yerbaé Brands Corp. ability to enter into contractual arrangements; (e) the accuracy of budgeted costs and expenditures; (f) Yerbaé Brands Corp. ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption as a result of COVID-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Yerbaé Brands Corp. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Yerbaé Brands Corp. operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as the COVID-19 pandemic may adversely impact Yerbaé Brands Corp. business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Yerbaé Brands Corp. business operations (e) Yerbaé Brands Corp. may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, the Website Host undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise.
HISTORICAL INFORMATION
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