Tech Billionaires Leading The Charge To Sustainable Protein and Dairy Alternatives

Editorial Feature | Mar 20, 2023 | Industry

Get on board, or get left behind by one of the biggest megatrends in history.

Jeff Bezos is investing.

So are Mark Cuban, Bill Gates, and Richard Branson.

Even billionaire prince of Saudi Arabia, Khaled bin Alwaleed is quietly taking huge positions in one surprising segment of the world-wide transition to healthier, sustainable foods.

And they aren’t alone. There’s a global shift away from meat and dairy, and towards more sustainable alternatives. After spending decades on the fringe of the food world, plant-based proteins are new, improved, and they’re about to take center stage.

In the following report, you’ll see why the alternative protein industry has the potential to be one of the biggest investment opportunities of the decade…

Why it could be bigger than oil. Bigger than ChatGPT. Even bigger than new technologies like the metaverse.

You’ll see why we’re on the cusp on the most consequential disruption of agriculture in history…

And why analysts across the globe are calling for investors to load-up on alternative protein investments.

JP Morgan is calling alternative protein:

“One of the greatest sector opportunities”¹…

The $50 billion global advisory firm Deloitte says:

“The fourth agricultural revolution is already on its way and you should invest now.”²

And Bloomberg Intelligence writes:

“Plant-based Foods Poised for Explosive Growth.”³…

In fact, billionaire investor Jim Mellon likens the growth of alt-protein to “the dial-up stage of the internet”.⁴

And private equity firm Guggenheim Partners says, “We’re still in the early innings of this investment sector”.

Bloomberg projects the plant-based alternatives market could soar to $162 billion by 2030 – a 5-fold explosion from the $29.4 billion in 2020.⁵

To compare, the dairy products market size is only expecting to grow by a meager 3.2% per year.⁶

Investors Take Note: How To Position Yourself in the Food Revolution

It’s still early in this emerging mega-industry, but there are a few clear winners.

So if you’re wondering how to position yourself….

And looking for the best way to profit from the biggest agricultural transformation in 10,000 years…

Don’t look to the billion-dollar companies like Beyond Meat or Oatly.

These companies debuted two or more years ago, and their stocks are down as much as 98% from initial highs.

Instead, look to the small innovators – companies that are on the forefront of the next generation of plant-based proteins.

One such company is Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF), which recently went public and has been practically unnoticed by investors.

Planet Based Foods is pioneering a new type of alternative protein that contains as much as 482% more protein than its leading competitor…

It’s spearheaded by the “Steve Jobs” of the plant-based industry – a man who innovated more plant-based firsts than anyone else…

It’s been featured in Forbes, on CBS, NBC, and Fox TV…

And two major catalysts – the launching of a new alternative dairy product line and new distribution deals – could send the company surging in the coming months.

On top of all that, you’re about to see how its hero ingredient could be the answer to the world’s sustainable farming problems.

This up-and-coming company stands out from the pack.

If you haven’t already put it on your watchlist, do so now.

The “Steve Jobs” of the Alternative Protein World

Planet Based Foods is co-founded by a man named Robert Davis.

Steve Jobs is one of the great innovators of our time. He was directly responsible for the creation of game-changing products like the iPod, the iPad, and the iPhone. He was the driving force behind Apple’s success. And overall, his vision helped change the world.

Like Jobs, Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF) co-founder, Robert Davis is also a legendary creator – only in the plant-based foods industry.

He created the first soy hot dog in 1979, and continued to revolutionize the industry with arguably more plant-based ‘firsts’ than any other innovator:

In 1990, he developed the first soy/rice ice cream, and marketed them under the brand name Believe.
In 1993, he created the first hemp cheese, marketed as Hemp Rella.
In 1998, he developed the first organic rice/soy ice cream, branded Soy Dream as a partner and R&D director of Good Karma Foods.
In 2003, Davis designed the first renewable energy powered soy foods production facility.
In 2008, he developed the first hemp ice cream, branded as Tempt.
And in 2011, he developed the first nationally distributed brand of almond yogurt, Amande.

Davis has been at the forefront of evolutionary food and entrepreneurship for over 35 years.

And like Jobs, he has a unique ability to see what the market is going to want before they know they want it.

That’s why Davis turned his sights to hemp in 2012.

When he saw that regulations were beginning to loosen at the state level, he knew it would only be a matter of time before federal restrictions loosened as well. And that was his queue to act.

Davis knew hemp was one of the best sources of sustainable plant-based protein on the planet and had tremendous market potential.

Hemp is the Superfood of the Now Generation

Hemp has major advantages over other alternative proteins on the market today…

It’s a great source of minerals such as phosphorus, potassium, sodium, magnesium, sulfur, calcium, iron and zinc.
It’s rich in vitamin E, dietary fiber, and both omega-3 and omega-6 fatty acids (which are known for improving heart health).
And most importantly, it’s an excellent source of protein.

In fact, hemp seeds contain 50% more protein than almonds.⁷ 87% more protein than oats.⁸ And a whopping 482% more protein than peas.⁹

It’s also a “complete protein”.

A complete protein is one that contains all 9 essential amino acids that our body can’t produce.

Amino acids are the critical building blocks of life. Our body needs 20 different types of amino acids to survive. But it can only produce 11 on its own.

Hemp is one of the few food types that contain all remaining 9 in one source. This makes hemp-based protein extremely beneficial from a nutrition standpoint.

Plus, hemp seeds are keto-friendly with over 80% less carbs than oats, 50% less than almonds, and 40% less than peas.

But it’s not just the health benefits that make it stand apart from its peers…

One of the Most Sustainable Plants on the Planet

Hemp is also one of the most sustainable plant-based proteins on the planet.

It’s naturally resistant to pests, diseases and fungi – so environment-damaging pesticides aren’t needed.
It naturally regenerates the soil – instead of depleting it like soy, nuts, or other plants.
It doesn’t need expensive fertilizers to produce healthy crops – which dramatically cuts costs for farmers….
And it requires little water to grow – making it a drought resistant crop.

Little water is especially important for farmers in drought-ridden areas like California, which produces three-quarters of the country’s fruits and nuts.

Farmland here has been devastated by the driest three-year period on record. Last year alone, irrigated farmland in California shrank by 752,000 acres – nearly 10% – because there wasn’t enough water.¹⁰

And that’s not all…

Over one third of all greenhouse gas emissions come from food.¹¹

The worst offender is protein production – i.e. meat and dairy.

In fact, protein production accounts for roughly half of ALL food system greenhouse gas emissions globally – an amount that exceeds all sectors of the U.S. economy, combined!

Hemp has been scientifically proven to absorb more CO2 than any other commercial crop – in fact, it absorbs twice as much carbon as forests alone.¹²

If the world is to meet its net zero goals, protein transition is a necessary step.

Experts Agree: Protein Alternatives Are A Major Opportunity For Investors

A study conducted by Boston Consulting Group found that – bang for the buck – alternative proteins provide the best investment for reducing GHG emissions. In fact, they provide three times more of an impact than any other sector.¹³

JPMorgan called alternative proteins, “one of the greatest sector opportunities”.¹⁴

But perhaps Cornell University sums it up best:

“Hemp could alter the future of plant-based protein sources…Hemp has huge market potential.”¹⁵

So let’s recap…

Hemp has more protein per gram (and lower carbs) than today’s popular plant-based protein alternatives…

It will help alleviate a worsening water crisis…

It could play a major role in reducing the carbon footprint of food systems…

And food innovator Robert Davis, one of the masterminds behind Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF), had the foresight to start crafting hemp-based products over ten years ago – back in 2012 when hemp was still largely outlawed.

He not only anticipated the mass movement to alternative proteins – but the generational shift towards more sustainable farming as well.

By the time the Farm Bill finally opened up the hemp market in 2018, Davis had been quietly in development for six years – a major head start on everyone else in the market.

He even created a patent-pending process for the most efficient way to process hemp for alternative proteins.

And in 2019, together with his son Braelyn, Robert Davis started the Planet Based Foods brand, launching groundbreaking hemp-based sausage, meat, crumbles and burger patties – long before their peers.

Why Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF) Could Be The Biggest Winner

Planet Based Foods is pioneering guilt-free game day foods and healthy options that families actually want to eat.

It’s the first company to use sustainable, superfood hemp as their main ingredient.

And it’s receiving rave reviews…

Planet Based Food has been featured on TV networks like CBS, NBC, and Fox with personalities loving the product:

Christina Lusita, lifestyle and health expert on CBS Los Angeles said, “They are so absolutely delicious. You’ve got to try it.”
Registered Dietician Mia Syn, who’s been featured on Fox TV Denver says, “Planet Based Foods products are better for you and better for the planet.”
And NBC ‘California Live’ TV Wellness said Planet Based Foods is “a huge trend for 2023”

The company has also been highlighted by high-profile publications like Forbes and OK! Magazine online as one of the top healthy products for BBQ’s.

And while Planet Based Food’s current product line includes alternative protein industry favorites like burgers, crumbles, breakfast sausages, and taquitos….

What’s really exciting for investors is their move into the lucrative plant-based dairy market.

36% of Americans, and 68% of the world are lactose intolerant ¹⁶

That’s right. Over one-third of Americans have trouble digesting lactose.

And while lactose intolerance may not be dangerous, it is uncomfortable – causing nausea, cramps, and diarrhea.

It’s also a growing problem.

Anyone can develop a lactose intolerance over time as the body produces less lactase (the enzyme needed to digest lactose). So everyday more people are looking for a replacement for animal-based dairy.¹⁷

Planet Based Food’s new hemp-based alternatives offer an easy, tasty substitute.

Planet Based Foods Just Unlocked a Massive New Market

With the addition of hemp-based ice cream, Planet Based Foods has unlocked a massive new market.

Milk alternatives hold the largest segment of the U.S. plant-based market – over 35% of all plant-based sales in 2021.

It’s also rapidly increasing market share. Sales were up more than $105 million in 2021 compared to animal milk’s decline of $264 million.

Retail stores have noticed this sweeping shift and are leaning into the plant-based market. Some retailers are even dedicating up to 33% of shelf space for milk alternatives.¹⁸

And the non-dairy ice cream market is one of the biggest movers. Data Bridge Market Research expects the plant-based ice cream market to grow at a CAGR of 10.80%, from $595 million in 2022 to over $1 billion by 2029.ⁱ

In launching new hemp-based dairy products, Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF) unlocks a massive new base of potential customers.

The Change Is Happening Fast

Even the government of Canada is putting its weight behind plant-based alternatives. They recently updated their national food guide and one component was noticeably missing – dairy.

Canada removed its recommended “one daily dose of dairy”, and instead suggested that people should drink more water, eat a variety of unprocessed foods, and choose proteins that come from plants – not animals – more often.¹⁹

Instead of four food groups, Canada now has three – it replaced the milk and meat food groups with “protein foods”. This change signals the inclusion of plant-based protein options, including beans, nuts, seeds, tofu, and plant-based milks.

The United States may soon follow suit.

It updates its dietary guidelines every five years. During the last update in 2020, doctors, nutritionists, athletes, and other professionals urged the USDA to remove dairy as a recommended food group.

In doing so, they cited the high-percentage of Americans who are lactose intolerant, and praised Canada’s shift. They also suggested the guidelines should include “extensive education on lactose intolerance” and “warnings about the hazards of dairy products”.²⁰

Look For Exponential Growth in the Next 12 Months

Management is in the final stages of talks with several major national distributors and retail chains.

Already, Planet Based Foods products can be found at over 100 Kroger’s grocery stores in California and Colorado.

The company also just announced an agreement with Quality Food Centers and Fred Meyer to move into the pacific northwest.

And it just partnered with Violife, the top-selling dairy-free cheese brand in the U.S., adding even more exposure to the Planet Based Foods brand.

When new expansion deals are finalized, you can expect to see explosive sales growth for Planet Based Foods products.

Don’t wait until that happens…

It will be too late to take advantage of the greatest share price growth.

Early investors like Bill Gates and Jim Mellon know that the biggest profits come from taking an early stake.

Then, when the company hits major milestones, new investors pile in and drive up share price.

And early investors see their profits rocket sky-high.

Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF) trades at under $1 right now.

As the company releases more positive news, expect investors to discover this alt-protein innovator that is rapidly expanding market share.

Don’t wait till it takes off again.

Put Planet Based Foods on your watchlist today.

And remember, never invest in this or any company before conducting your own due diligence.

The Top 6 Reasons to Consider Investing in Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF)

The plant-based food market is exploding. Plant-based foods don’t mean giving up your steak. It’s an alternative option a growing segment of the general population is choosing. Bloomberg Intelligence projects the plant-based food market will explode 5-fold, from $29.4 billion in 2021 to a whopping $162 billion by 2033²¹. The plant-based market has already realized staggering growth. The U.S. has seen sales increase by 54% over the prior years, growing 3x faster than total food sales.
The largest – and most lucrative – share of the plant-based market is alternative dairy. Within the U.S. plant-based market, milk alternatives hold the largest share – representing over 35% of all plant-based sales in 2021. It’s also the fastest growing sector. In fact, U.S. plant-based milk sales grew by $105 million in 2021, while traditional animal milk sales declined by $264 million.
Hemp is the best alternative protein on the market. From an agricultural perspective, it’s the most sustainable crop, and it’s regenerative. It will actually improve the air we breathe and everything around it. It’s naturally resistant to pests, diseases, and fungi (so doesn’t require pesticides) and uses less water to grow (a dream during these unprecedented droughts). From a dietary perspective, it’s nutrient dense. Having all nine essential amino acids, hemp is considered a complete protein. It’s also rich in dietary fiber, B vitamins, manganese, phosphorus, magnesium, iron, and essential fatty acids..
Planet Based Foods is the only alternative protein company with plant-based dairy and protein under one banner . Planet Based Foods is the first of its kind, promoting hyper sustainable products and farming techniques. By offering both plant-based dairy and protein, Planet Based Foods offers investors exposure to two of the most lucrative alternative food sectors.
CIO at the forefront of evolutionary food, and over a decade dedicated to perfecting hemp processing. CIO and Co-Founder, Robert Davis, has over 35 years’ experience in the plant-based food market. He’s been at the forefront of evolutionary food, and has arguably created more plant-based ‘firsts’ than any other innovator. That includes the first soy hotdog, soy/rice ice cream and almond yogurt. He had been in development for six years prior to the passage of the Farm Bill in 2018, gaining a headstart over everyone else in the market.
Planet Based Foods (CSE:PBF)(OTC:PBFFF)(CSE:PBF)(OTC:PBFFF) could be on the verge of a major growth cycle and the biggest gains could go to those who get in early. Planet Based Foods just unlocked a major new market with the addition of its hemp-based milk. Alternative milk is the largest segment of the U.S. plant-based market by far, and appeals to a larger audience base. Its new product launch coupled with new distribution deals could send this stock skyrocketing.

Follow Planet Based Foods

¹ https://www.jpmorgan.com/content/dam/jpm/cib/complex/content/investment-banking/center-for-carbon-transition/Establishing_a_Framework_for_Food_and_Agriculture_Sustainability_Transition.pdf
² https://www2.deloitte.com/content/dam/Deloitte/de/Documents/consumer-industrial-products/Deloitte-Tranformation-from-Agriculture-to-AgTech-2016.pdf
³ https://assets.bbhub.io/professional/sites/10/1102795_PlantBasedFoods.pdf
⁴ https://vegconomist.com/plantbased-business-hour/billionaire-investor-jim-mellon-the-dairy-industry-will-completely-blow-away-on-the-plantbased-business-hour/
⁵ https://www.bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projects-bloomberg-intelligence/
⁶ https://www.globenewswire.com/news-release/2021/11/01/2324935/0/en/Dairy-Products-Market-Size-to-Reach-Around-US-642-2-Bn-by-2030.html`
⁷ https://www.soupersage.com/compare-nutrition/hemp-seeds-vs-almonds
⁸ https://www.soupersage.com/compare-nutrition/oats-vs-hemp-seeds
⁹ https://www.soupersage.com/compare-nutrition/hemp-seeds-vs-peas
¹⁰ https://www.latimes.com/environment/story/2022-11-23/drought-cost-california-agriculture-1-7-billion-this-year
¹¹ https://ecbpi.eu/wp-content/uploads/2021/03/Nature-food-systems-GHG-emissions-march-2021.pdf
¹² https://www.dezeen.com/2021/06/30/carbon-sequestering-hemp-darshil-shah-interview/#
¹³ https://gfi.org/blog/alternative-protein-investments-update-and-outlook/
¹⁴ https://www.jpmorgan.com/content/dam/jpm/cib/complex/content/investment-banking/center-for-carbon-transition/Establishing_a_Framework_for_Food_and_Agriculture_Sustainability_Transition.pdf
¹⁵ https://research.cornell.edu/news-features/watch-out-chicken-here-comes-hemp
¹⁶ https://my.clevelandclinic.org/health/diseases/7317-lactose-intolerance
¹⁷ https://my.clevelandclinic.org/health/diseases/7317-lactose-intolerance
¹⁸ https://www.plantbasedfoods.org/2021-u-s-retail-sales-data-for-the-plant-based-foods-industry/#:~:text=In%202021%2C%20plant%2Dbased%20meat%27s,natural%20channel%20is%20now%2014%25
¹⁹ https://www.sinergiaanimalinternational.org/single-post/why-did-canada-eliminate-dairy-national-food-guide
²⁰ HTTPS://WWW.FOODNAVIGATOR-USA.COM/ARTICLE/2020/08/14/WITH-MILLIONS-OF-AMERICANS-LACTOSE-INTOLERANT-SHOULD-DAIRY-REMAIN-AS-AN-INDEPENDENT-RECOMMENDED-FOOD-GROUP
²¹ https://www.bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projects-bloomberg-intelligence/
ⁱhttps://www.globenewswire.com/news-release/2022/07/11/2477445/0/en/Vegan-Ice-Cream-Market-Surging-to-Reach-USD-595-26-Million-and-expected-to-experience-a-CAGR-of-10-80-by-2029-Analyses-by-Size-Trends-Share-Revenue-Growth-and-Key-Players.html

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FORWARD LOOKING INFORMATION

This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect expectations regarding Planet Based Foods Inc. future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Planet Based Foods Inc. industry; (b) market opportunity; (c) Planet Based Foods Inc. business plans and strategies; (d) services that Planet Based Foods Inc. intends to offer; (e) Planet Based Foods Inc. milestone projections and targets; (f) Planet Based Foods Inc. expectations regarding receipt of approval for regulatory applications; (g) Planet Based Foods Inc. intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Planet Based Foods Inc. expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Planet Based Foods Inc. business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Planet Based Foods Inc. ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Planet Based Foods Inc. ability to enter into contractual arrangements; (e) the accuracy of budgeted costs and expenditures; (f) Planet Based Foods Inc. ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption as a result of COVID-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Planet Based Foods Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Planet Based Foods Inc. operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as the COVID-19 pandemic may adversely impact Planet Based Foods Inc. business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Planet Based Foods Inc. business operations (e) Planet Based Foods Inc. may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, the Website Host undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise.

HISTORICAL INFORMATION

Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Planet Based Foods Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Planet Based Foods Inc. or such entities and are not necessarily indicative of future performance of Planet Based Foods Inc. or such entities.