This Revolutionary Product is Controlled by a $2 Million Microcap. And it’s about to be approved for sale in some of the world’s largest markets.

The Opportunity in a Nutshell

Pure 2 Pure Beauty (CSE:PPB)(CSE:PPB) has signed a letter of intent to acquire an initial 51% stake — with the option to buy a further 29% — in SunSeal™ by Microskin™. This newly developed suncare product gives up to 3 Days Broad Spectrum SPF50+ coverage — without a greasy feel or residue, without dangerous chemicals that can leach into your skin, without needing to reapply after a shower or swim.

Developed in Australia for the harsh Australian sun, SunSeal™ redefines what sun protection should be, by offering what is the most durable, reliable sun protection available, anywhere.

Your skin can breathe normally, sweat normally — because SunSeal™ forms a micro thin protective barrier against the sun by leveraging patented Microskin™ technology.  When applied SunSeal™ binds to the dry outer layer of dead skin cells called the corneum — never penetrating any deeper. Once an application of SunSeal™ dries, it combines with this outer layer to provide sunscreen protection that’s integrated with the body’s own skin — and only decreases in effectiveness as we naturally shed our dead skin cells.

Water, sweat, soap won’t remove this protection. You can shower with it on at night and still be protected the next day.

There is simply no other product out there today that is near SunSeal’s class. Some are fine in water, some say they can last up to a day, some go on without grease or residue.

But none combine all those attributes in one, and then exceed them all. SunSeal’s revolutionary technology is, simply, a better mousetrap. It should take the markets by storm.

And SunSeal™ does it at a price point that’s in line with its competitors —far below the top of the market (despite providing much more protection per application than any other offering).

SunSeal™ means that overworked moms can apply sunscreen to squirmy kids once before leaving for a beach weekend… and never have to think about it again. Never even have to pack it!

SunSeal™ means outdoor workers can apply it twice a week, and get protection throughout the day. No hands slipping on handles, no worries that sweat will wash the protection away.

The product has regulatory approval  for use in Australia by the Therapeutic Goods Administration (TGA)— part of the Australian department of health that regulates medicines, medical devices, sunscreens and vaccines. It is known to be the toughest regulator in the world, when judging skin products.

Sunseal™ is expected to launch in Australia  – sales will begin in October, 2023

SunSeal™ has also been approved in the UK/EU — sales will begin in Q2 2024.

And SunSeal™ is expecting to get US FDA approval in the second half of this year – sales will begin in Q2,2024.

In test runs, SunSeal™ has sold out in less than half the time expected, and projects up to a 65% gross profit margin.

The tiny microcap, Pure 2 Pure Beauty (CSE:PPB)(CSE:PPB) has made a wise investment in grabbing SunSeal’s technology.

Should SunSeal™ prove the hit it appears destined to be, this young company won’t have a tiny $2 million microcap for long.

The Industry

  • Size: $11.1 billion
  • Growth: 4% CAGR through 2027
  • Innovation: Nothing Meaningful Since 1980

The Growing $11.1 Billion Suncare Sector Needs Innovating Ideas

By 1980, the suncare industry had wisened up to the damage that UVA and UVB rays can do.

Specifically, UVA makes up 95% of the UV rays that reach earth, and are most responsible for aging our skin and leading to some cancers. UVB rays make up 5% of the UV that reaches the planet’s surface, but they are more energetic and more directly lead to numerous nasty skin cancers.

With this discovery, sunscreen started blocking for these harmful rays, along with offering full spectrum SPF protection.

And that’s the last major innovation the industry had.

Since then, there have been sunscreens that promise to go on without greasiness.

There have been sunscreens that promise they won’t wash off in the pool or the ocean.

There have been sunscreens that claim they can last eight hours. Some even claim they can last up to a day.

But these are all minor refinements. They are closer to fashion choices — like preferring unscented laundry detergent.

The suncare industry is ripe for disruption.

This is especially so because of the heightened importance of suncare in today’s world, and going forward.

Already, 1 in every 3 cancer diagnoses is skin cancer. Squamous cell melanoma rates have increased 310% since 19901. Indeed, all skin cancers have been on the rise.

On the positive side of the ledger, the ozone layer is healing and should be increasing protection in certain exposed areas like Australia.

But for most of the world, an increase in solar radiation trapped in our atmosphere translates to an increased risk of sun damage.

And an increased need for sun protection.

This is why the projected 4% CAGR for the suncare industry is likely a conservative estimate.

Or, perhaps more accurately, it is only measuring one small part of the market.

Suncare is making its way into everything. From cosmetics to apparel, just about anything that touches your skin is now expected to protect it.

The Innovation

  • Durability: 7x the closest competitor
  • Appearance: Invisible, scentless, moves just like your own skin
  • Safety: Ingredients found safe by safety boards, and regardless never penetrates your skin

This Revolutionary Breakthrough Will Change Our Relationship with the Sun

SunSeal™ works by binding to your body’s own outer skin cells — the layer of dry skin called the corneum.

When you apply SunSeal™, it creates a protective film that acts just like your natural skin.

As SunSeal™ is formulated on more Lipophilic (Oil based) ingredients these components have a difficult job continuing deeper than the Corneum layer due to the lower epidermal layer having a higher water concentration and therefore considered more Lipophobic (Oil resistant). As we all know water and oil do not mix, so this keeps SunSeal™ and any of the ingredients suspended in it from being absorbed into the skin. 

Where SunSeal™ differentiates itself from other sunscreens is that it is not absorbed into the skin. The active UVA and UVB blockers used in SunSeal™ are suspended within the barrier that sits on top of the skin, they are never absorbed into the skin like other sunscreens.

SunSeal™ is a liquidised simulated skin that performs in three distinct ways.

01 When the liquid delivery agent evaporates it leaves a waterproof film on the skins surface. As mentioned above, SunSeal™ suspends the active ingredient particles within the film.

02 After the evaporation phase, the cellulosic and oil components in the Sunseal™ film migrate towards the skins surface and partially enter the Corneum layer which are our dead skin cells. This assists in binding the now dried SunSeal™ film to the skins surface with exceptional elasticity. As we know, SunSeal™ is an oil based technology and we all know water and oil do not mix, so this keeps the SunSeal™ and any of the ingredients suspended in it from being absorbed into the skin.

03 At this time the SunSeal™ film has dried and it is attached to the Corneum layer and will comfortably stay there for up to 3 days. Now everyones skin is different, some oily, some dry but what we do know is that it takes from 3-10 days for our dead skin cells (Corneum layer) to naturally shed. That is how Sunseal™ naturally leaves our skin.  If users wish to remove SunSeal™ at any time, it can be removed by using a specialised SunSeal™ cleaning serum or an alcohol wipe can be just as effective but harsher on the skin.

However, there is little reason to remove your SunSeal™ once it is applied.

It is odorless.

It is flexible — it moves with your skin.

It is permeable — allowing fluids to pass into and out of the skin all while while remaining waterproof. The technology is simply amazing!

It is transparent — once SunSeal™has been applied and the delivery agent has dried, you can’t even tell it’s there.

While oil-based, it is not oily and doesn’t leave a greasy residue like most other sunscreens.

It provides up to 3 days coverage from the sun. Indeed — it takes 3-10 days for your outer corneum layer to completely recycle to a new layer.

It doesn’t wash off — even when using soap or shampoo in the shower. If you aren’t removing your skin, you aren’t removing SunSeal™. A gentle dab dry instead or harsh rubbing and your SunSeal™ will stay on.

And it’s made with the safest ingredients available.

A sunscreen that will take one more frustrating chore off the list for parents — replacing multiple applications a day with a single application, good for the entire weekend (and that won’t sting the eyes or other sensitive areas).

A sunscreen that won’t irritate the skin as it is only sitting on the surface of the skin, its never enters the epidermis to cause any irritation.

SunSeal™ is, in short, a better sunscreen in every way.

And it won’t face a slew of imitators when it becomes popular, either — because the unique Microskin™ technology that makes SunSeal™ possible is fully patented and protected..

This is one of the best innovations the cosmetics or skincare industry has seen in quite some time.

And it’s controlled by a tiny company ready to explode in value.

The Opportunity

  • Industry: $11.1 billion
  • Company: $2 million market cap
  • Projections: £2.5 million revenue next year in the UK alone

What Happens When a $2 Million Microcap Takes a Chunk Out of an $11.1 billion Industry?

Today, SunSeal™ has only had a very limited roll out so far.

Even that has gone exceptionally well — with beta runs selling out in less than half the expected time, with less than half the expected marketing necessary. Explosive growth to the company’s website — with minimal advertising — shows the market’s appetite for this product.

And the gross margin of 65% shows just how profitable this product can be.

SunSeal™ is available now in Australia, the UK and EU and soon in the US in Q2, 2024.

The first toe-in-the-water sales in Australia and the UK will soon be overshadowed by much larger rollouts to much larger markets.

The company plans to start with a D2C business model to capitalise on maximising margins, leaving open the possibility for expansion to in-store sales when production and demand has ramped up.

Off the back of strong initial demand, ramping up of supply will be the greatest bottleneck for growth going forward.

The current owners of Sunseal™ have done an extensive analysis of the competition out there — SunSeal™ compares favorably.

The largest players, with no innovations to boast, are vulnerable. Consumers are expressing increasing concerns about the safety of their products, and the effectiveness of their ‘organic’ alternatives.

Importantly, SunSeal™ offers a superior solution at a comparable price.

When you consider a single application of SunSeal™ easily supersedes all its competitors by delivering the most effective durable sunscreen on the market, SunSeal™ actually becomes the most affordable option.

Easier, safer, preferable on any continuum you choose, and cheaper than anything other option?

That’s the perfect recipe for explosive growth for a new, disruptive product.

The coming entry of SunSeal™ into the US should be enough to send sales soaring.

And make Pure 2 Pure Beauty (CSE:PPB)(CSE:PPB) a bargain at a $2 million microcap.

However, Pure 2 Pure Beauty’s value isn’t limited to its SunSeal purchase.

Pure 2 Pure is a young company, but it is run by an experienced management team.

One that has made acquisitions of promising cosmetic products its short-term mission.

SunSeal™ is the first innovative breakthrough the team has purchased. By taking a controlling 51% stake in Sunseal International Limited — with the option to acquire another 29% should certain conditions be met — the company is capturing the majority of the upside of this breakthrough, while limiting exposure.

Pure 2 Pure Beauty is currently in talks with a number of other companies that provide innovative solutions across the beauty and skincare space.

While none are ready to be announced yet, the team believes there will be at least one more product in its lineup by the end of the year.

That means, while the expected success of SunSeal™ would be a crowning achievement for most companies, for Pure 2 Pure Beauty is it closer to a launching pad.

The company has designs on becoming a major player in the cosmetic space — or forcing a major player to purchase it at many multiples of value.

To find this kind of promise at such a modest market cap is nearly impossible.

That’s why Pure 2 Pure Beauty (CSE:PPB)(CSE:PPB) contains some of the largest upside potential available on the markets today.

You should consult with your financial advisor before making any major investing decisions. Pure 2 Pure Beauty, as a microcap, is more volatile than the markets as a whole.

But if you want to profit from the biggest suncare breakthrough since UV protection… and get in at a ground-floor price, before sales have started in the world’s largest markets… you should consider an investment in Pure 2 Pure Beauty (CSE:PPB)(CSE:PPB).

1https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8362234/

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